Job Description

ROCKFORD PUBLIC SCHOOL DISTRICT #205

Job Description

Job Title: Director, Marketing and Communications

Job code: 8100

Department: Communications

Supervisor: Superintendent

Date: 9/15/2026

FLSA Status: Exempt

Salary Range: $91,258 - $128,140

PURPOSE OF THE POSITION: The Director, Marketing and Communications, will oversee, coordinate, and participate in the development of marketing and other communication strategies in alignment with the vision and strategic plan of RPS 205.

SUPERVISORY RESPONSIBILITIES: Communications Coordinator, Audio/Video Production Manager, Graphic Design Coordinator

DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In addition to the requirements listed below, regular attendance is an essential function of this position.

1. Ensures that all actions are in concert with the Board policies as well as the mission statement, beliefs, objectives, and parameters found in the Board's strategic plan.
2. Participates in job training and professional growth opportunities in order to enhance ability to perform the essential functions of the job.
3. Performs other related duties as assigned for the purpose of ensuring an efficient and effective work environment.
4. Creates, maintains, and successfully executes the district's marketing strategy and plan.
5. Leads the communications team in creating marketing materials that promote the district's vision, image, identity, brand standards and style and ensures each is illustrated clearly and appropriately.
6. Directs and implements the organization's advertising and promotional activities.
7. Builds brand awareness and positioning within the community.
8. Oversees the management of the district website, internal and external pages.
9. Supports the Communications Department in monitoring reception and lobby areas of district schools, offices and buildings, and recommends and implements ways to display public information and improve user experience.
10. Oversees social media marketing strategy and content marketing.
11. Participates in community events to stay current on issues affecting the district and the community.
12. Provides leadership to the communications department, executive leadership team and all central office and school-based staff in shaping a positive image for the district.
13. Oversees relationships and contracts for the district website and other vendors working with the district's communications department.
14. Oversees the management and development of communication plans in collaboration with other departments.
15. Oversees the management of all communication tools.
16. Researches and implements the latest and best practices in Public Relations, Marketing and Branding.

QUALIFICATIONS: Bachelor's degree in, Marketing, or related field required; Masters degree preferred. 3-5 years of experience in marketing and long-range planning preferred. Experience leading a team required.

KNOWLEDGE, SKILLS AND ABILITIES:

1. Ability to demonstrate qualities aligned to our core values of Character, Communication, Collaboration and Continuous Improvement.
2. Strong attention to detail.
3. Ability to work under tight deadlines with quickly shifting priorities.
4. Strong organizational, administrative skills with special attention to visual and digital communication.
5. Strong project management skills to work with various district departments on assisting and advising them with their graphic design, marketing and website needs.
6. Understanding of and experience with diversity of cultures and race.
7. Collaborative leadership style.

WORK CALENDAR:12 Months

WORKING CONDITIONS:Moderate in-district travel as well as intermittent in-state and out-of-state travel. Intermittent prolonged and irregular hours of work.

OTHER:This job description describes duties and responsibilities which are representative of the nature and level of work assigned to the position. The identified duties and responsibilities are intended only as illustrations of the various types of work that may be performed. The omission of specific duties does not exclude them from the position.

The job description does not constitute an employment agreement between the school district and employee and is subject to change by the school district as the needs of the school district and requirements of the job change.

A comprehensive benefits package is offered, including:

• Medical, dental, vision, life and disability insurance
• Voluntary life insurance
• Paid Sick and Personal time
• Paid holidays
• Paid vacation
• Membership in the Illinois Municipal Retirement Fund (IMRF) or Teachers' Retirement System (TRS)
• Optional 403(b) plan
• Employee assistance program (EAP)