Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as
Senior Lifecycle Marketing Manager
and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.

You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.

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  Lead the end-to-end lifecycle strategy and automation roadmap

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  Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms

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  Implement real-time data triggers and advanced segmentation

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  Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels

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  Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV

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  Own platform performance reporting, journey audits, and continuous improvement cycles

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  6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments

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  Proven success scaling personalized multi-channel journeys

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  Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship

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  Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic

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  Comfortable building systems that integrate CRM, CDP, and data warehouse insights

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  Excellent project management and cross-functional collaboration chops

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  You’ve worked with subscription, mobile-first, or physical/digital hybrid products.

This is your chance to build the future of lifecycle marketing in a fast-paced, collaborative environment. If you're passionate about creating connected customer experiences that drive real business growth, we want to hear from you.