Director, Japan CVS Channel (JG 12)
The Director, Japan CVS Channel is responsible for leading the end-to-end commercial strategy, execution, and performance management for the CVS channel in Japan. The role owns the channel growth agenda across key CVS customers (7-Eleven, FamilyMart, LAWSON) and is accountable for delivering sustainable, profitable growth through disciplined RGMx deployment, customer value creation, and excellence in in-store execution.
This role partners closely with bottling partners in Japan to drive aligned channel strategies, govern system investments, and ensure high-quality market execution. The Director also collaborates cross-functionally—Marketing, Finance, Shopper Marketing, RGMx, Strategy—to translate shopper and customer insights into actionable business plans.
Reporting into the senior CVS or channel leadership team, this role serves as a key commercial integrator, ensuring the Japan system stays ahead of competition and prepares for future growth opportunities in the proximity retail landscape.
Scope of Responsibility
Market: Japan
Channel: Convenience Store (CVS)
Categories: All beverage categories
Coverage:
Key Responsibilities
1. CVS Channel Growth Strategy
• Develop mid-term and annual CVS growth strategies aligned with OU and system priorities.
• Translate shopper and market dynamics into actionable customer strategies.
• Integrate portfolio, RGMx levers, and occasion-based insights into a cohesive growth plan.
2. System Channel P/L Governance
• Own and deliver channel-level P/L and value creation targets.
• Optimize trade investments, mix, and assortment leveraging RGMx frameworks.
• Ensure disciplined resource allocation to maximize economic return for the system.
3. Key Customer Leadership & Joint Value Creation
• Lead the commercial agenda for 7-Eleven, FamilyMart, and LAWSON.
• Develop Joint Business Plans (JBPs) grounded in customer needs, category growth opportunities, and shared value creation.
• Build strategic customer relationships and influence key decision-makers at senior levels.
4. Category Growth & Shopper-Led Activation
• Translate consumer, shopper, and customer insights into category and channel growth strategies.
• Increase beverage incidence, basket value, and transaction frequency through targeted activation.
• Collaborate with Shopper Marketing to deliver insight-led, conversion-driving activation at all points of connection.
5. System Leadership & Execution Excellence
• Align bottlers on channel strategy, execution priorities, and commercial governance.
• Guide bottler decision-making on route-to-market, pricing/promotion compliance, in-store execution standards, and investment governance.
• Ensure high availability, visibility, and execution consistency across CVS chains.
6. Business Performance Management
• Track performance versus BP and LRP targets; identify risks and deploy course corrections.
• Lead structured reviews with bottlers and internal teams to ensure ongoing alignment and delivery.
• Anticipate competitive threats and deploy proactive commercial responses.
Qualifications & Requirements
• Bachelor's degree in Marketing, Business, Economics, or related field required.
• 8–12+ years of progressive experience in commercial strategy, customer management, shopper marketing, or trade marketing within FMCG/CPG.
• Experience working with CVS or proximity retail customers strongly preferred.
• Proven experience managing channel strategy, applying RGMx, and leading JBPs.
• Strong understanding of bottler economics, retailer operations, and the Coca-Cola system.
• Demonstrated ability to lead cross-functional, large-scale initiatives in a matrix environment.
• Strong analytical capabilities with experience using shopper, POS, or syndicated data.
• Excellent influencing, negotiation, and customer-facing communication skills.
• Business fluency in Japanese and English required.
Skills:
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
April 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
