Job Description

Does this position interest you? You should apply – even if you don’t match every single requirement! We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more. We'll help you build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.

A Brief Overview
The Director of Integrated Marketing develops, implements and leads powerful, integrated marketing strategies that protect our position as the market leader. This position is responsible for initiating and overseeing the delivery of short and long-term marketing initiatives that will drive growth for Safelite. Successful implementation will result in increased brand awareness, consideration, and preference.

The Director of Integrated Marketing is a marketing-channel agnostic leader who will operate as the cross-functional quarterback that connects the needs of the business (segment owners) to the Digital, Conversion, Media, and Brand Activation teams. They are responsible for driving ownable brand messaging that stimulates demand, and differentiates Safelite from the competition.

This is a highly cross-functional role requiring both strategic thinking and tactical execution. This role requires someone who is collaborative, not afraid of change, curious, inventive, a bold collaborator who has the ability to influence with and without direct authority.

What you will do

• Develop, implement, and lead near and long-term Integrated Marketing strategy that differentiates Safelite, protects our market leadership position, drives opportunity volume, and builds strong brand health.

• Responsibly manage complex and dynamic, cross-functional projects in need of internal or external amplification. Inclusive of scoping, feasibility assessment, and project planning across priority initiative with a cross-functional team of stakeholders. Responsible for communicating business goals, marketing objectives, KPIs, and influencing departmental strategic plans.

• Drive creative campaign development, leading strategic creative briefings with the Brand Activation team and external agencies. Responsible for cultivating strong, collaborative, vendor relationships that elicit the best results, drive efficiency, and demonstrate creative execution excellence.

• Partner with the Media and Performance Marketing teams to ensure objectives and tactics are aligned to support driving consumers through the funnel.

• Oversee brand sponsorships and ensures the content and relationships deliver the intended business outcomes.

• Proactively look for expansion & optimization opportunities on a regular basis and stay current on the marketing landscape, making innovation recommendations to test and learn.

What you will need

• Bachelor's Degree preferably in marketing, communications or business or related experience

• 7-9 years years experience

• Willing and able to work onsite 4 days/week in Columbus, OH

• Self-motivated individual who thrives on finding ways to constantly improve programs by looking for new ways to enhance performance.

• Strong analytical skills with the ability to drive meaningful action from large data sets.

• Exceptional quantitative skills and aptitude including MS office proficiency. Advanced Excel skills a plus.

• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.

• Strategic thinking, excellent attention to detail, organizational skills and the ability to juggle multi-task and prioritize responsibilities.

• Knowledge and understanding of Google ads, Bing AdCenter, Google Marketing Platform, Google Analytics, Advertising analytics/attribution, Affiliate networks

• Project Management tools (e.g. SmartSheets)

• Experience with data visualization

• Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications

Expected Work Location (In Office) It is expected that you will primarily perform work at the Safelite Home Office (7400 Safelite Way, Columbus, OH 43235). You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not, and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job’s essential duties because of an ADA disability.

Other qualifications may be required to ensure employment eligibility in accordance with local laws, regulations and with Safelite Group, Inc. policies and practices.

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