WHY PATIENTS NEED YOU
The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B. The Director, Institutional Customer Marketing, Platforms will be directly responsible for marketing strategy and execution for Customer Engagement and New Business Opportunities and will partner with the Customer Marketing and Communications team and Hospital and Biosimilar portfolio leads to identify, promote, and provide marketing support for portfolio-wide disruptive business strategies and customer ventures to accelerate growth and innovation across the U.S. Hospital and Biosimilar businesses.
WHAT YOU WILL ACHIEVE
The Director, Institutional Customer Marketing, Platforms is responsible for leading the development and execution of omnichannel marketing strategies for SOLU-CORTEF® and Ready-to-Use sterile injectable drug-device combination platforms that effectively reach and drive awareness among key sterile injectable customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs) and achieve growth and sales objectives. In this role, the colleague will develop marketing and brand strategy plans based on data-driven insights, working collaboratively with agency as well as internal partners including portfolio, sales, and commercial analytics functions. This role will also be responsible for Surgical marketing for in market and impending launch(es). This role will also oversee management of Pfizer Hospital’s digital presence and key platforms.
This role is part of the Global Hospital & Biosimilars organization, which supports the marketing and customer communications for the US Hospital business including Sterile Injectables, Biosimilars and Surgical.
The Director, Institutional Customer Marketing, Platforms, reports directly to the US Hospital Customer Marketing and Communications Lead.
HOW YOU WILL ACHIEVE IT
Working closely with portfolio leads, analyze key market trends, customer needs, and competitive landscape to develop differentiated, omnichannel marketing campaigns and plans for Pfizer Hospital’s Ready-to-Use platforms (e.g., NEXJECTTM, ACT-O-Vial, etc.) and Biosimilars to support business and product growth goals.
Manage execution of marketing plans including overseeing content and asset development and deployment, media strategy deployment, print and digital presence, etc.
Collaborate closely with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose and field colleagues are appropriately trained on their utilization.
Partner with US Hospital communications and marketing colleagues to ensure RTU brand priorities and content are reflected in pan-portfolio marketing efforts, including medical congresses/conventions, customer communications, and pan-portfolio marketing assets.
Develop and execute the US Hospital customer adboards in order to gain feedback on the customer experience.
Collaborate effectively with the Review Committee team, responsible for ensuring all materials are developed compliantly
Assess marketing tactical performance and implement optimization strategies. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.
Manage budget, internal and external teams and agency resources necessary to drive implementation of Ready-to-Use marketing strategies and tactics.
QUALIFICATIONS
Must-Have
Applicant must have a bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience
10+ years of experience in pharmaceuticals, medical device or related industry with 5+ years in Sales, Marketing or Communications
Nice-to-Have
MD/DVM with 4+ years of experience.
Strong understanding of marketing best practices, strategy and tactical execution; ability to articulate and generate a strong brand vision and strategy and carry it all the way to tactical planning and successful execution across diverse channels in a dynamic marketplace.
Strong knowledge of healthcare and biopharmaceuticals industries. Preferred knowledge of hospital generics / sterile injectables and Biosimilars market. Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Ability to manage multiple and diverse product lines and customer segments.
Understanding of financial performance measures and/or P&L management experience.
Experience working with agency partners and/or leading agency partner relationships, including agency budget management.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Strong leadership skills; ability to influence others and lead without authority in a matrixed environment.
Proactive self-starter, able to work autonomously, manage multiple projects independently, work with tight deadlines and maintain professionalism under pressure.
Analytical and problem-solving skills, with a demonstrated ability to gather, understand, evaluate information from various sources and establish links between data, draw logical conclusions and provide appropriate recommendations in a timely manner.
Excellent written and oral communications skills, including presentation/PowerPoint skills.
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
Team player. Entrepreneurial mindset.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
OTHER JOB DETAILS
Last Date to Apply for Job: May 27, 2026.
Additional Location Information: N/A
Eligible for Relocation Package – NO
Secondment 12-18 months
If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
There will be no change to your current work location.
Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).
Work Location Assignment: Hybrid
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS travel up to 20%
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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