Job Description

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Director, Insights & Analytics

Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

In this role, you will be responsible for empowering data-driven decisions across the end-to-end retail experience this individual will provide insights to influence strategic business decisions based on changing consumer behaviours. You will contribute to the success of our digital businesses by analyzing data and providing insights to drive revenue growth and optimize the user experience. This leader will also be responsible for building a high-performing analytics team, driving actionable insights across departments, and ensuring the company utilizes its data assets effectively to achieve business goals. In this highly collaborative role, success requires effective stakeholder engagement to drive results, ensure alignment, and manage expectations.

What You’ll Do:

• Leverage data-driven insights to inform day to day and long-term business decisions: Collect and analyze data from online sales and customer behavior to identify trends and opportunities
• Ensure the flow of data through various stages of our clients’ customer journeys to evolve the path to purchase
• Experience in building and maintaining customer models that identify purchasing decisions
• Reporting: Create and present regular performance reports to company stakeholders
• Utilize the latest methodologies, technologies, and illustrative best practices to tell stories that inform what happened and what could happen
• Conduct competitive analysis and market research to stay on top of industry trends and identify opportunities and threats
• Define approaches and lead projects that close data gaps and identify actionable insights
• Tie together media, marketing, merchandising and consumer insights to improve conversion efforts
• Testing optimization and reporting

Let’s Talk About You:

• Analytical Skills: Strong analytical mindset with experience in data analysis and web analytics tools
• Technical Proficiency: Familiarity with ecommerce platforms, marketing principles, and A/B testing
• Communication: Excellent communication skills to present insights and recommendations through effective storytelling
• Problem-Solving: Strong problem-solving skills and the ability to work with large datasets.
• Industry Knowledge: Up-to-date with digital and retail trends and technologies. This role is essential for understanding customer behavior, optimizing the online shopping experience, and ultimately driving the profitability of our ecommerce business units

Working Conditions:

• Hybrid Environment

What’s in it For You?

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part of CG Gives Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range:

$145,000.00 - $181,000.00 / year

About the salary range:We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.