Job Description

Reports To

Senior Director, Influencers – Europe

The DirectorofInfluencer Marketing – Europeis responsible fordeveloping and co-leading theorchestrationand deliveryof influencer and social advocacy strategies across The Coca‑ColaCompany’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant,performance‑driven, and integratedacross paid, owned, and earned ecosystems.

Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs&execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth.

Establishing a vision, with the ability to workhands‑onwith markets and agenciesto execute—balancing strategic leadership with operational rigor to deliver measurable impact at scale.

Key Responsibilities

Co-lead Influencer & Social Strategy Delivery

• Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing prioritiesworking closely with the socialteam, contentteamand media teams.

• Translatehigh‑levelstrategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.

• Partner with media, platform, and agency stakeholders (e.g., Meta, TikTok, Google) tooptimizeinfluencer and social investment and accelerate performance.

• Act as a key regional stakeholder to align plans across brands, countries, bottlers, and IMX functions.

• Stay ahead of trends, platform evolution, and creator ecosystem innovations to ensure competitive advantage and relevance.

DriveHigh‑QualitySocial & Influencer Execution& transformation

• Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.

• Lead the development of regional influencer programs, creator partnerships, and advocacy models that can scale across diverse European markets.

• Guide local teams and agencies in building social‑first, culturally resonant approaches grounded in audience insight and platform dynamics.

• Enable strong editorial strategy, activity planning, and campaign calendars across paid, owned, and earned channels.

• Support markets in testing new platforms, formats, creators, and emerging socialbehaviors

ChampionSocial‑FirstCreativity & Integration

• Champion influencer andsocial‑firstcreativity that strengthens brand storytelling and amplifies broader campaigns.

• Partner withsocial,creative, media, PR, and production agencies to deliverbest‑in‑classcontent and innovative executions.

• Ensure influencer and social strategies work seamlessly within the broader media and integrated marketing ecosystem.

Measurement, Insights & Optimization

• Co-Leadregional implementation of measurement frameworks for influencer and social activities, aligned with Senior Director guidance.

• Track and assess performance across engagement, advocacy, and contribution to brandobjectives

• Use analytics, social listening, andtest‑and‑learnmethods todeliver high level insights for future consideration &investmentdecisions.

• Support consistent reporting and learning loops across markets.

Cultural Intelligence & Audience Insights

• Apply cultural, community, and platform insights to inform strategic and creative decisions.

• Translate social listening and influencer insights into actionable recommendations for brand, IMX, and Commercial partners.

• Ensure regional influencer strategies reflect deep understanding of European audiences while allowing for local nuance.

People, Partnership &Cross‑FunctionalLeadership

• Help shapeahigh‑performingregional social and influencer team, fostering collaboration, accountability, and continuous learning.

• Partner closely with Brand, IMX, Media,PACS,Commercial, Legal, and Data & Insights teams to ensure fully integrated planning and execution.

• Build strong working relationships with local markets, bottlers, and agency partners to drive consistency and impact.

Build Distinctive & Responsible Brand Voices

• Support the development of distinctive brand voices across social and influencer ecosystems, aligned with global brand strategy.

• Ensure governance, brand safety, reputation management, and responsible influencer practices are embedded in all activities.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related fieldpreferred.

• 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.

• Strong experience leading multi‑marketinfluencer and social programs, either in FMCG, consumer brands, or agency environments.

• Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.

• Proven ability to lead agencies, and influencecross‑functionallywithin matrixed organizations.

• Data‑drivenmindset with strong strategic thinking and cultural curiosity.

• Excellent communication, collaboration, and stakeholder management skills.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design

Location(s):

United Kingdom

City/Cities:

London

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.