ABOUT PATRICK TA BEAUTY Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.
ABOUT THIS ROLE Influencer marketing is the heartbeat of Patrick Ta Beauty, the living expression of our brand identity. We are looking for a Director of Influencer Marketing to own the vision, strategy, and execution of Patrick Ta Beauty's influencer ecosystem. They lead with a relationship-first approach and understand that lasting brand loyalty is earned through meaningful relationships. They have a proven track record of cultivating creator ecosystems that inspire brand affinity and drive cultural relevance. Success in this role will be defined by driving industry leading VIT, EMV, and share of social voice, consistently outperforming key competitors.
This is a high-visibility role reporting to the Senior Director of Consumer Engagement.
RESPONSIBILITIES The Director of Influencer Marketing drives the brand's total creator ecosystem including paid, earned and VIP.
Influencer Marketing Strategy & Leadership
Own the vision, strategy, and execution of the brand's end-to-end influencer marketing program, ensuring all earned, paid and VIP initiatives drive brand awareness, cultural relevance, community growth, and business impact.
Develop integrated influencer strategies that support new launches, evergreen campaigns, retail moments, and DTC initiatives while reinforcing Patrick Ta Beauty's core ethos
Establish annual goals, budgets, KPIs, and long-term roadmap for the influencer channel.
Earned Influencer & Community Advocacy
Lead and prioritize the brand's earned influencer ecosystem, overseeing macro, micro and makeup artist programs .
Own all earned gifting strategies, including creative mailer giftings, VIP moments, and hosting programs to maximize reach and organic advocacy.
Build meaningful relationships with creators, artists, and tastemakers that foster long-term loyalty and authentic brand advocacy.
Paid Influencer Marketing
Lead the strategy and oversight of all paid creator partnerships, including VIP talent when appropriate.
Oversee creator identification, negotiations, contracting, campaign execution, and performance in partnership with the Paid Influencer Manager.
Partner closely with Paid Media to maximize creator content through paid amplification
Develop scalable paid creator programs that support launches, evergreen core franchises, retail partnerships, and DTC growth.
VIP, Celebrity & Relationship Management
Build and lead a best-in-class VIP and celebrity strategy that elevates Patrick Ta, the brand, and key launches through culturally relevant VIP relationships and authentic advocacy.
Cultivate long-term relationships with celebrities, high-profile creators, industry tastemakers, and talent representatives.
Influencer Experiences
Own the influencer guest experience across all brand events, launches, and key moments in partnership with Event Marketing.
Develop thoughtful guest strategies and hospitality experiences that deepen relationships while allowing production and logistics to remain with the Events team.
Ensure every creator touchpoint reflects the premium Patrick Ta Beauty experience and drives ongoing advocacy.
Cross-Functional Leadership & Performance
Partner closely with Brand Marketing, Social, PR, Events, Product Marketing, DTC, and Paid Media to ensure influencer programs are fully integrated across the business.
Own and manage the influencer marketing budget across earned, paid and VIP
Measure program effectiveness through KPIs including EMV, VIT, reach, engagement, creator performance, social impact, and business results, translating insights into future optimization opportunities.
Continuously evaluate emerging platforms, creator trends, and cultural moments to keep Patrick Ta Beauty at the forefront of influencer marketing.
SKILLS & QUALIFICATIONS
10+ years of experience in influencer marketing with a demonstrated ability to scale communities
Strong VIP relationships
6+ years of team management
6+ years of beauty experience
Strong communication, conceptual thinking, and management skills
Passionate about pop culture and digital communities
Strong multi-tasker and ability to handle high-volume of work under tight deadlines
Organized with exceptional time-management skills
WHAT SUCCESS LOOKS LIKE
Establishes the brand as a category leader across influencer measurement systems including EMV + VIT
Builds engaged communities rooted in artistry, education, and authentic storytelling.
Drives measurable growth in retention, engagement, potency and community size
Inspires and develops a high-performing team that consistently produces industry-leading social content.
WHAT WE OFFER
Bonus Opportunity
Health Benefits
401(k) With a Company March
Product Discount Program
Flexibility & Wellness Stipend
Paid Leave Programs
Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization
Salary Range Opportunity:
The hiring range for this role is $145,000-$160,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
About Patrick Ta Beauty
Everyone Deserves To Feel Confident & Beautiful Everyday. A beauty brand created by visionary co-founders, celebrity makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan.
