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About Brand Advertising at eBay
Brand Advertising at eBay helps sellers and brands tell their stories, reach new audiences, and build lasting relationships with customers across our marketplace and beyond. We offer a growing suite of upper- and mid-funnel solutions, including onsite display, video, sponsorships, and offsite media, all designed to showcase brands in contextually relevant, high-intent environments. The Brand Advertising group works closely with eBay Ads, Focus Categories, and core Marketplace teams. They build new demand and amplify key initiatives. They also develop differentiated brand experiences that deepen trust and engagement on the platform.
We are seeking a Director, GM of Brand Advertising to lead the strategy, commercial model, and go-to-market for eBay’s brand advertising business. This role reports to the Head of Advertising within the Services Business Unit and will own the vision and roadmap for how brands show up across eBay, driving both long-term brand value for our partners and sustainable revenue growth for eBay.
This role sits at the intersection of advertising strategy, partnerships, product, and P and L ownership. You will define the brand advertising strategy, shape product and packaging, lead key commercial and partner initiatives, and collaborate closely with Sales, Product, Engineering, Analytics, Finance, Legal, and category teams. You will also work in close partnership with Focus Categories and other Services lines of business to create integrated commercial offerings that connect brand investments with full-funnel outcomes on eBay.
The ideal candidate is an experienced advertising and commercial leader who can move seamlessly from long-term strategy to in-market execution, navigate complex stakeholder environments, and has a track record of building and scaling brand or media businesses.
Brand advertising strategy and roadmap: Define the multi-year strategy for eBay’s brand advertising business, aligned with eBay’s broader Ads, Services, and Focus Categories priorities. Segment and prioritize brand advertising opportunities and formats (for example display, video, sponsorships, branded content, and offsite media) based on customer needs, advertiser objectives, economics, and strategic fit. Develop clear theses on where to innovate in product, where to deepen partnerships, and how to differentiate eBay’s brand advertising offering in the market. Translate strategy into a focused roadmap of initiatives with clear objectives, financial impact, and timelines.
Go-to-market, product, and ecosystem development: Shape and refine brand advertising products, packages, and solutions that meet the needs of brands, agencies, and sellers across different verticals and maturity levels. Partner with Ads Product and Engineering to define requirements for new formats, targeting capabilities, measurement, and buying workflows that support brand outcomes. Collaborate with Sales and account teams to build compelling narratives, sales materials, and standard methodologies that help customers understand and adopt eBay’s brand solutions. Develop external partnerships where relevant (for example data, measurement, creative, or media partners) to enhance the value and performance of eBay’s brand advertising ecosystem.
Revenue ownership and performance management: Own the commercial performance of the brand advertising portfolio, including revenue, yield, advertiser retention, and campaign effectiveness. Define, track, and report on key performance indicators across formats, customers, verticals, and markets; identify drivers of performance and prioritize actions based on impact. Optimize economics over time through pricing, packaging, inventory and yield management, balancing advertiser value, customer experience, and eBay’s financial objectives. Lead regular business reviews with internal leadership and key partners, surfacing insights, opportunities, and risks with clear recommendations and follow-through.
Cross-functional leadership and integration: Partner with category and regional teams to ensure brand advertising solutions are tailored to vertical and market needs, and aligned to priority moments and campaigns. Work closely with eBay Ads, Performance Advertising, and other Services lines of business to design integrated offerings that connect brand and performance outcomes for advertisers. Collaborate with Marketing and Communications to build the external profile of eBay’s brand advertising business, including narratives, case studies, and thought leadership. Serve as a key voice for Brand Advertising in cross-functional forums, connecting commercial objectives with product roadmaps, marketing plans, and operational capabilities.
Team leadership and ways of working: Build and lead a high-performing Brand Advertising team, which may include product marketers, commercial managers, and analysts. Establish clear goals, operating rhythms, and decision mechanisms that enable the team to move quickly while remaining aligned with broader company and Ads priorities. Foster a culture of accountability, collaboration, inclusion, and customer-centricity, grounded in data-driven decision making and consistent follow-through. Represent Brand Advertising in executive forums, providing concise, insight-rich updates on strategy, performance, customer feedback, and upcoming decisions.
10 or more years in advertising, media, partnerships, or commercial leadership roles within technology, ecommerce, marketplaces, publishers, or agencies.
Proven track record of building, scaling, or transforming brand or media businesses, including ownership of revenue, product positioning, and go-to-market.
Deep commercial and strategic competence, including comfort with P and L ownership, pricing and packaging, financial modeling, and investment cases.
Strong critical thinking skills, with the ability to break down ambiguous problems, create clear frameworks, and translate strategy into actionable plans.
Demonstrated ability to operate in highly cross-functional, matrixed environments and influence partners across Product, Engineering, Sales, Marketing, Finance, Legal, and regional teams.
Experience working directly with brands and agencies, with strong relationship-building and negotiation skills and the ability to build trust with senior external partners.
Excellent communication skills, including the ability to craft executive-ready narratives and simplify sophisticated topics for diverse audiences.
High sense of ownership and results orientation, with a track record of driving initiatives from idea through launch, optimization, and scaling.
Passion for crafting brand experiences that are useful, respectful of customers, and additive to the marketplace experience.
BA or BS degree required; MBA or other advanced degree preferred.
10 or more years of relevant experience in advertising, media, partnerships, strategy, or commercial leadership roles, with at least 3 years leading brand or media portfolios at scale.
Experience in technology or product-led organizations; marketplace, ecommerce, or publisher experience strongly preferred.
Global or multi-region experience a plus, including working across different regulatory, commercial, and cultural contexts.
Experience managing and developing high-performing teams.
Diversity, inclusion, and benefits
At eBay, we love creating opportunities for others by connecting people from a diverse group of backgrounds, perspectives, and geographies. Being diverse and inclusive is part of who we are and what we do each day. We are committed to ensuring that, as an employee, you feel safe, included, and able to bring your unique self to work. We offer a comprehensive and competitive benefits package designed to support you and your family’s well-being and financial security, including health benefits, retirement programs, paid time off, parental leave, and more, so you can thrive both at work and in life.
Additional Details
The base pay range for this position is expected in the range below:
$210,800 - $281,400
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Remote roles are not eligible for U.S. visa sponsorship.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.
