Insulet Corporation

Director, Global Product Marketing - Omnipod 5

Insulet Corporation  •  $187k - $281k/yr  •  Acton, MA (Hybrid)  •  2 days ago
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Job Description

This role will lead the development of a long-term business plan aimed at addressing key drivers and engaging stakeholders within the diabetes community, including healthcare providers, caregivers, and advocacy groups, while collaborating closely with the Market Access team on payer strategies. This position focuses on strategic medical device marketing to ensure the successful execution of core initiatives and the timely launch of products within the diabetes technology space. The candidate will work effectively in a global, cross-border environment to identify new market partnerships and will ensure alignment with internal teams such as Sales, Regulatory/Quality, R&D, and Finance. Responsibilities include developing and implementing both long- and short-term marketing strategies, analyzing market performance against KPIs, managing budgets, and leading a team of marketing professionals to enhance commercial execution.

Insulet Corporation is looking for an experienced and motivated Head of Marketing to join our Diabetes team. The successful candidate will be responsible for leading the Marketing team to continue to deliver high growth and for creation and implementation of the Marketing strategy for the Insulet business.


The successful candidate for this role will lead development of the long-term business plan to address the core drivers and target key stakeholders across the diabetes community HCPs, the customer/caregiver, community advocacy groups as well as collaborate with the Market Access team on the payer segment. This role will encompass a focus across the full spectrum of strategic medical device marketing to ensure successful and timely execution of core initiatives. This candidate will also be adept at working in a cross-border, global environment and will seek out new market partnerships to extend portfolio awareness. The successful candidate will ensure global alignment with internal functional partners including, Sales, Inside Sales, Market Access, Regulatory/Quality, R&D, Operations, Finance and Legal.

Responsibilities:

  • Develop and implement a long-and short-term marketing strategy to drive sustained product portfolio growth.
  • Develop and lead the execution of integrated commercial launch and market development plans in the diabetes technology space including core strategies, tactics, financial objectives, budgets and staffing requirements.
  • Curate a portfolio of marketing tools to support the needs of the Sales Team.
  • Analyze market performance against KPI benchmarks and the competitive environment and develop appropriate action.
  • Manage expenses within budget, maximizing effectiveness and efficiency.
  • Develop and implement HCP-focused and consumer-focused strategies to ensure the optimal marketing mix and consistent messaging.
  • Lead, motivate and develop a team of marketing professionals to support exceptional commercial tactical execution and creativity across a matrix organizational structure.
  • Ensure an optimal Sales & Marketing working platform through consistent communication with the sales team and regular field travel.
  • Maintain and develop KOL relationships to drive product portfolio awareness.

Education and Experience:

  • Bachelor’s degree required, preferably in Business or Marketing with 8+ years of related work experience

Preferred Skills:

  • Medical Device or Pharmaceutical industry marketing experience
  • Experience creating and implementing a consumer-focused strategy
  • Demonstrated experience leading a function and team within a matrix organization to operate effectively across multiple channels.
  • Strong experience in healthcare environment.
  • Experience developing and commercializing new products/line extensions.
  • Diabetes experience or knowledge
  • MBA or advanced degree

Insulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod® Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod® 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Company’s world headquarters and state-of-the-art automated manufacturing facility are located in Acton, Massachusetts with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work® in four international locations in 2023; and ranked as one of America’s most responsible companies by Newsweek For more information, visit: insulet.com and omnipod.com

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Additional Information:


Compensation
& Benefits:
For
U.S.-based positions only, the annual base salary range for this role is $187,100.00 - $280,625.00
This
position may also be eligible for incentive compensation.
We
offer a comprehensive benefits package, including:
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs
Application
Details:
This
job posting will remain open until the position is filled.
To apply, please visit the Insulet Careers site and submit your application online.
Actual
pay depends on skills, experience, and education.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Insulet Corporation

About Insulet Corporation

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Omnipod products are offered in 25 countries around the globe.

HIRING SCAM ALERT

Recently, individuals impersonating Insulet Human Resources members have offered fraudulent interviews and job offers to unsuspecting candidates. To help protect you from these scam artists, please be aware that:

• Insulet will never interview a candidate over RingCentral, similar messaging apps or social media (i.e. Google Hangouts, WhatsApp, Facebook Messenger, etc.), or via text message.

• Insulet will never send a company check or ask an applicant to pay a fee or purchase at home work/training materials in connection with an application for employment.

• Insulet will never provide excess money to an applicant and ask the applicant to write a check for repayment.

If you have any doubt about a job offer or any other communication purporting to come from Insulet, please reach out to us directly at 978-600-7000.

If you receive any type of communication on behalf of Insulet that seems inappropriate or suspicious, please report this activity to: www.iC3.gov or www.stopfraud.gov.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Acton, Massachusetts
Year Founded
2000
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