Job Description

The Director of Gift Cards is responsible for the overall profitable growth of the suite of GoTo Foods gift card programs. This role will lead the development and implementation of our GoTo Foods gift card program strategy across all seven brands. This role will involve managing the vendor/ partner relationships, contracting, sales channel marketing strategies, and the efficient management of our program P&L across all selling channels. This also includes full ownership of our proprietary multi-brand gift card product. You will heavily interface with multiple cross-functional teams as well as executive leadership to educate and influence others to drive program growth. As part of the GoTo Foods Partnerships & Gift Card team, you will be responsible for the development of support personal that will help you manage multiple aspects of our gift card program.

Essential Functions

• Program Strategy
  • Establish a long-term vision, strategy, and tactics to elevate the gift card programs to drive significant long term growth.
  • Working with Finance and Accounting Teams to lead the development of the annual Gift Card P&L budget. Includes developing sales forecasts in all channels, respective breakage income and all related costs.
  • Work with performance analytics teams to perform program sales, redemption, and marketing ROI analysis as needed to identify opportunities to maximize sales/profits.
  • Fully own the multi-card product, ensuring brand relevance and creative positioning while building brand awareness in all selling channels to drive sales.
  • Consistently evaluate existing gift card program vendors (card manufacturing, online sales, B2B agency, creative agency, and card processor) for strategic value and cost.
  • Partner with Legal on contract amendments and leading RFPs to identify potential new vendors as needed.
  • Plan and support cross-functionally team to implement gift card program digital integrations to ensure gift cards remain relevant and convenient.
• Program Management
  • Support Manager, Gift Cards with all respective areas of focus, including frequent 1:1s to address both status items and professional development opportunities.
  • Ability to fully understand the complex gift card program structure including financial settlements, P&L and Ad Fund impacts, vendor capabilities/integrations, legal/ regulatory impacts, fraud mitigation measures and accounting processes.
  • Full forecasting and operating ownership of the gift card P&L to achieve and exceed annual EBITDA targets.
  • Consistent and in-depth program performance reporting to executive leadership and other internal stakeholders with an emphasis on further understanding key performance metrics, i.e. gift and reward card incrementality, loyalty acquisition impacts, etc…
  • Strong focus on business development to ensure GoTo Foods gift cards are everywhere our consumers are and top of mind.
  • Secure new distribution in top strategic retail, B2B, and wholesale programs. Expand and optimizing placement within those programs and build comprehensive marketing plans that drive profitable ROI.
  • Support the development and implementation of 1st party gift card promotions.
• Relationship Management
  • Build effective working relationships with brand teams, franchisees, cross-functional teams, distributors and vendors to translate strategic plans into collaborative action.
  • Excellent written and verbal communication skills, with the ability to condense complicated program results/strategy for cross-functional peers and executive leadership.
  • Interfaces with industry colleagues, program buyers and professional organizations to increase awareness, develop growth strategies, and expand networking opportunities.

The Director of Gift Cards is responsible for the overall profitable growth of the suite of GoTo Foods gift card programs. This role will lead the development and implementation of our GoTo Foods gift card program strategy across all seven brands. This role will involve managing the vendor/ partner relationships, contracting, sales channel marketing strategies, and the efficient management of our program P&L across all selling channels. This also includes full ownership of our proprietary multi-brand gift card product. You will heavily interface with multiple cross-functional teams as well as executive leadership to educate and influence others to drive program growth. As part of the GoTo Foods Partnerships & Gift Card team, you will be responsible for the development of support personal that will help you manage multiple aspects of our gift card program.

Education

• Bachelor's degree in Marketing, Business Administration, Finance, or related field (required)

Work Experience

• 5+ years of experience Gift Card Program Management/Marketing field
• Retail, restaurant, food or beverage experience
• P&L forecasting and management
• Managing and professionally developing a team

Skills & Abilities

• Ability to effectively manage and professionally develop direct reports in a way that builds trust, confidence and inspires
• Ability to evaluate business results to prioritize and recommend strategic initiatives that drive growth
• Complex problem solving combined with strategic decision making that includes an expert understanding of the business (business acumen)
• Ability to provide actionable recommendations with detailed business cases.
• Ability to develop implementation plans, and provide effective change management to enhance program effectiveness
• Ability to develop and maintain positive business relationships (e.g., Franchisees, vendors/partners, colleagues, etc.) that foster an environment of trust, and collaboration
• Ability to adapt planned work through analyzing demands, competing priorities, and tight deadlines
• Ability to present to key stakeholders in a condensed, relevant and compelling manner
• Highly organized with the ability to work and lead a team independently/remotely
• Proficient in Microsoft Office Suite

Travel Requirements

• May be required to travel up to 25% of the time