Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.
At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.
Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!
For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!
Reporting to the Vice President, Enterprise Analytics, the Director, Geospatial Analytics & Data Science serves as the primary analytics partner responsible for proposing, designing, and building enterprise-wide geospatial and location intelligence solutions and insights that optimize domestic and international market growth and existing and new club performance.
Leading a team of Geospatial Analysts and Data Scientists, this role delivers descriptive, diagnostic, predictive, and prescriptive geospatial analytics solutions that enable leaders to make informed, data-driven decisions regarding new market expansion, site selection, market planning, M&A target footprint diagnostics, and network optimization. Working cross-functionally with Real Estate, Strategy, Development, Marketing, Finance, and Operations, the Director develops scalable, productized geospatial solutions embedded as fundamental elements of overall business strategy and enterprise-wide decision making.
The Director plays a critical role in advancing Planet Fitness' analytics maturity by replacing fragmented analyses with standardized geospatial analytics solutions built with modern data science methodologies.
The ideal candidate combines strong business acumen, expertise in geospatial analytics and data science, passion for building, deploying, and supporting productized analytics solutions, stakeholder management skills, and a proven track record of partnering with senior leaders to drive measurable business impact.
This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.
Functional Analytics Leadership
Geospatial Analytics, Data Science, Measurement, & Reporting
Cross-Functional Business Partnership
Team Leadership & Development
Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.
The salary for MA-based and NH-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.
Annual Base Salary Range: $200,000-$240,000
Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
Taymax Group, LP is a franchisee of Planet Fitness that operates over 160 health clubs located throughout North America including Texas, Alabama, Florida, Georgia, Tennessee, California, and Pennsylvania and within the provinces of Ontario, New Brunswick, Newfoundland and Labrador and Nova Scotia. Taymax, headquartered in Salem, NH, is one of the largest and fastest growing franchisees within the Planet Fitness system. Financially supported by a private equity firm, Trilantic North America, the company is positioned to scale the business in both new and existing markets. Taymax has been recognized through numerous awards given by the franchisor inclusive of Developer of the Year and Franchisee of the Year.
With more than 2,600+ locations, Planet Fitness (NYSE: PLNT) is one of the largest and most popular fitness chains in the world. Planet Fitness possesses a highly recognized brand in the high-value, low-price segment of the market. Its core mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which it calls the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent franchisees, like Taymax.
