The Director of Franchise Sales is responsible for the prospecting, recruitment and signing of qualified franchise candidates as well as building relationships with existing franchisees resulting in their execution of new franchise agreements and development commitments. Meeting/exceeding annual sales quotas, franchise fee revenue, and new unit openings for all GoTo Foods concepts in assigned geography will be primary success measure.
Qualifications
" Education
Bachelor's Degree Business Administration, Marketing, or a related field Pref
Work Experience
5+ years of sales related experience Req
Franchise sales experience Pref
Skills and Abilities
Possesses a high degree of drive and tenacity with a proven track record of achieving sales results
Strategic and fast-paced thinker who quickly establishes credibility and trust
Ability to quickly identify and articulate a brand's value
Negotiation skills with ability influence others to identify and create ""win-win"" partnerships
Strong general business, financial, and management skills
Proficiency in Microsoft computer skills (i.e. Word, PowerPoint, and Excel)
Ability to travel 50-75% of the time
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Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
