The Director of Franchise Performance is a leadership role that centers on advancing operational excellence and ensuring alignment with the brands' visions, primarily through the strategic guidance of a team of Franchise Performance Leaders (FPLs). This position entails fostering strong relationships with franchisees and leveraging the expertise of FPLs to execute brand and operational initiatives effectively. In collaboration with Brand leadership and the GoTo Foods engine partners, the Director drives brand success and facilitates operational improvements. Responsibilities encompass the leadership of franchisee strategic business planning, performance, and the rollout of training and marketing programs, all orchestrated through the FPL team. This role requires effective communication, strategic adaptability, and a leadership focus dedicated to boosting franchisee performance and nurturing a culture of continuous improvement.
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 28 , 2025, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 7,300 restaurants, cafes, ice cream shoppes and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com to learn more.
GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition, and the only recognition based entirely on what employees report about their workplace experience for the second consecutive year.
