We are seeking a creative and execution-driven Director of Field Marketing to lead our EMEA regional marketing strategy to drive brand engagement and leads from the library and academic markets using a mix of tradeshows, digital marketing, and proprietary events.
This leader will own field marketing across EMEA, with a strong focus on Account-Based Marketing (ABM) and pipeline creation and acceleration, while also scaling a flagship proprietary events program which will be a must-attend experience for librarians, researchers, and academic leaders.
This role is both strategic and hands-on, requiring deep expertise in regional demand generation, global coordination, event brand building, and audience-centric experiences tailored to the unique needs of academia.
About You – experience, education, skills, and accomplishments
- 10+ years in B2B marketing, with a strong focus on field marketing and events
- Proven success managing and leading marketing teams in a global organization
- Demonstrated expertise in Account-Based Marketing (ABM) at scale
- Track record of building and executing large-scale events or conference strategies
- Experience marketing to academic, research, or library audiences strongly preferred
- Experience in organizing/running a customer advisory board
- Experience in running targeted executive events covering agenda creation, securing speakers and creating compelling content for your target audience
Skills & Capabilities
- Strategic thinker with the ability to translate vision into execution
- Strong commercial acumen with a focus on pipeline and revenue impact
- Deep understanding of regional market dynamics in EMEA
- Expertise in event marketing, brand building, and audience engagement
- Excellent stakeholder management and cross-functional leadership skills
What will you be doing in this role?
EMEA Field Marketing Leadership
- Own and execute the EMEA field marketing strategy aligned to global demand generation and revenue targets
- Lead a team of field marketers across EMEA region with a focus on skill development, collaboration and reporting
- Partner closely with regional sales leadership to drive pipeline creation, acceleration, and expansion
- Build campaigns that support a large customer base and drive in-person engagement to support retention and upsell across a large customer base.
- Lead the development and execution of integrated, multi-channel campaigns including digital, events, and partner marketing
- Drive account-based marketing (ABM) programs targeting key academic institutions, consortia, and government organizations
- Establish clear KPIs and reporting frameworks tied to pipeline, conversion, and ROI
- Lead the proprietary Clarivate event “brand” designed specifically for the EMEA region covering:
- Curate thought leadership programming, including:
- Elevate event experiences through:
- Networking and peer exchange
- Strategic partnerships with institutions and associations
Account-Based Marketing (ABM)
- Design and scale a regional ABM strategy with for EMEA
- Partner with Sales Development Representatives (SDRs), Sales, and Digital teams to orchestrate high-value engagement with named accounts
- Leverage intent data, segmentation, and personalization to improve account penetration and deal velocity
- Integrate ABM efforts across events, content, and digital channels
Cross-Functional & Global Collaboration
- Global demand generation and digital marketing teams
- Product marketing and content teams
- Ensure strong alignment between global campaigns and regional execution
- Collaborate with North America and APAC teams to scale best practices globally
Team Leadership & Development
- Foster a culture of data-driven decision-making, accountability, and innovation
- Establish repeatable processes and playbooks for scaling programs globally
About the Team
This role will lead a team of 5 Field Marketing Managers within our A&G segment based across the EMEA region.
Hours of Work
Full-time, permanent role based out of our London office on a hybrid basis, 2 days per week in the office.
