Job Description

Key Accountabilities:

• Full P&L Management Mobile & Home
• Market Research
• Competitive Benchmarking in and out of country
• Performance Monitoring of overall P&L and for core initiatives
• Strategy and Marketing Plan Design
• New initiatives design based on customer insights and unmet market gaps
• BC orchestration
• Annual Promo Plan design
• Communication Strategy and Plan Design
• Roadmap orchestration and monitoring and initiatives prioritization
• Commercial Initiatives orchestration across departments
• Digital CX Strategy and Journey Design
• Form Partnerships with Emirati brands to build a loyalty platform with 3rd party offers
• Emirati Squad Leadership and Orchestration of Roadmap across segments

Qualifications

• Minimum bachelor's degree in Sales & Marketing/business administration

Experience

• >15 Years of Marketing Experience in Mobile and ideally home products in Telcom's or Digitally sophisticated High tech or Service industry (Telecoms, Digital Banking, Aviation, Software)
• Emirati Strategy, Propositions and CX Design should be considered ideal
• Marketing Strategy Design, Brand building, Propositions design according to market insights
• A successful track record of launches, winning market share
• Well networked and capable of forming win-win partnerships with 3rd party companies
• Able to lead and influence senior non-directly reporting individuals
• Digital CX and Journey Design
• Loyalty Platform Launch and Operation