Job Description

After more than 13 years on the market, ELIQUIS is still experiencing substantial year-over-year growth supported by high ROI and a robust promotional budget.

The US ELIQUIS Healthcare Professional and Hospital Marketing Team is responsible for identifying and applying deep HCP insights to deliver our clinical and market leadership value proposition to healthcare professional customers. ELIQUIS is a leader in the development and promotion of a robust body of clinical and real-world evidence across the NVAF and VTE indications to key HCP customers.

The Director, HCP Marketing, will play a leading role on the U.S. ELIQUIS Team, serving as Indication Lead for the brand’s leading indication (NVAF), which comprises ~70% of TRx. This individual should have strong healthcare professional marketing experience, including generating and applying insights, developing, and delivering high impact promotional materials (including those with real world evidence) and building/enhancing customer segments. Additionally, this individual should demonstrate a strong track record of partnering well with Review Committees, analytics, and cross channel partners (i.e. payer, patient), as well as managing HCP creative agencies.

The ELIQUIS team operates as an Alliance with Bristol Myers Squibb. The Alliance is an environment that embraces strong communication and values the creation of great partnerships. The team encourages the implementation of innovative ideas, and we have a strong belief that trust is everything, which serves as the foundation of our culture of collaboration and teamwork.

ROLE RESPONSIBILITES

• NVAF Marketing lead -- optimize core NVAF promotion

• Lead Retail HCP Promotional Campaign strategy and development

• Identify, commercialize new NVAF data and relevant guidelines

• Build and evolve retail and NVAF strategy through advanced analytics, research, targeting​

• Lead patient subpopulation evaluation & opportunity assessment

• Improve NVAF Rx adherence

• Inform NVAF specific content development for POA

• Identify and recommend novel ways to increase awareness of DOAC benefits in underserved communities via HCPs

• Serve as POC for retail CV Field Force

• Serve as CV STEM executional optimization brand lead

• Evolve HCP commercial strategy short term and in peri-LOE phase

• Optimize and innovate field force digital sales tools via the E-Source digital sales presentation platform

• Pull through NVAF market expansion strategies to the field force

• Serve as Dynamic Targeting and Dynamic Content (AI initiatives) brand lead

BASIC QUALIFICATIONS

• Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical experience

• Demonstrated expertise and success in leading the development & execution of strategic/ tactical/measurement plans

• Strong business acumen, problem solving, judgment & collaboration skills

• Strong analytical capabilities and ability to uncover and apply insights

• Demonstrated focus on advancing health equity through HCP activation

• Ability to engage and influence cross-functional team members across an alliance, even without direct reporting relationships

• Exceptional written and verbal communication skills

• Demonstrated ability to successfully manage advertising and/or other agencies

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities

• Models Pfizer’s Actionable Attitudes and Values of Courage, Excellence, Equity and Joy

PREFERRED QUALIFCATIONS

• MBA or MPH preferred

• Strong knowledge and track record of success in HCP Marketing preferred

• 4+ years pharma marketing experience preferred

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Infrequent travel to field meetings required

Occasional local travel for sales representative field rides strongly encouraged

Work Location Assignment: Hybrid

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to makewww.pfizer.com/careersaccessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please emaildisabilityrecruitment@pfizer.com This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

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