Job Description

About Auris

Auris™ is the payroll and HR company built for small and midsized businesses thatcan’tafford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real humanexpertiseto ensure payroll, compliance, and workforce operationsrun correctlyevery time.

Now part of Acrisure, Auris is entering its next phase of growth, modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels.

of This Role

WhatYou’llDo

We are seeking a Director ofDigitalOperations to architect and lead the transformation of Auris’s marketing organization into an AI-enabled, automation-driven revenue engine.

This role sits at the center of marketing, sales, and data. You will own the systems, workflows, integrations, and reporting that power our go-to-market motion, while introducing modern, AI-supported ways of working that improve speed, precision, and performance across the funnel.

This is not a traditional marketing operations role focused only on campaign setup or reporting. It is a transformation leadership role responsible for evolving how marketingoperates You will redesign workflows, implement AI-enabled automation, strengthen data infrastructure, and ensure marketing activity translates into measurable pipeline and revenue impact.

You willoperateas both architect and builder: defining the future state of our marketing operations and leading the organization toward it.

Key Responsibilities

Revenue Systems & Infrastructure Leadership

• Own and evolve the marketing and revenue systems that power Auris’s growth across HubSpot, Salesforce, and connected platforms

• Design scalable system architecture that supports high-volume SMB demand generation and lifecycle marketing

• Ensure seamless data flow across marketing, sales, and analytics environments

• Establish governance, documentation, and data standards across all marketing and revenue systems

• Partner closely with Sales Ops andRevOpsto align lifecycle stages, lead definitions, pipeline reporting, and attribution,SMB Demand Generation & Paid Media

Marketing Transformation & AI Enablement

• Serve as a change agent helping transition the marketing organization to a more automated, AI-supported operating model

• Identifyand implement AI-enabled workflows that improve campaign execution, targeting, reporting, and operational efficiency

• Introduce automation and AI tools that reduce manual work and increase team productivity

• Evaluate emerging AI and data tools pragmatically based on measurable business impact

• Establish best practices for AI usage, workflow design, and data governance across the marketing team

• Partner with Growth and Content teams to embed AI into day-to-day marketing execution

• Train and enable team members to adopt new tools, workflows, and operating methods

• Continuously improve how marketing plans, executes, measures, and scales programs

HubSpot & Marketing Automation Ownership

• Own HubSpot end-to-end including workflows, segmentation, lifecycle stages, scoring, routing, and integrations

• Build andoptimizenurture, lifecycle, and triggered communication programs

• Ensureaccuratelead routing, enrichment, and qualification workflows

• Maintainhigh standardsfor data hygiene, contact governance, and attribution accuracy

• Support campaign execution and reporting through scalable automation and workflow design

Data, Analytics & Revenue Intelligence

• Build andmaintainreporting that connects marketing activity to pipeline and revenue outcomes

• Develop dashboards across HubSpot, Salesforce, and BI tools (Power BI, Snowflake, Looker, etc.)

• Deliver actionable insights on funnel performance, lead quality, CAC, and campaign effectiveness

• Ensureaccurateattribution and conversion tracking across all channels

• Analyze behavioral and web data toidentifyopportunities for improved conversion and engagement

• Translate complex data into clear recommendations for marketing and leadership

Integration & Technical Operations

• Oversee integrations across HubSpot, Salesforce, GA4, Snowflake, BI tools, enrichment platforms, and AI tools

• Manage API and middleware integrations (native integrations, Zapier,Workato, etc.)

• Partner with internal data or engineering teams where needed tomaintainclean architecture

• Ensure reliability, scalability, and performance of all marketing and revenue systems

Collaboration & Operational Leadership

• Act as the operational backbone of the marketing organization

• Partner with Growth Marketing, Sales, Finance, and leadership on forecasting and performance reporting

• Translate business needs into scalable technical and operational solutions

• Establish operating cadence for reporting, testing, and optimization

• Bring structure, clarity, and accountability to marketing execution and performance measurement

• Build and lead marketing operations capabilities over time

What Are We Looking for in this Role?

Required Qualifications

• 10+ years in Marketing Operations, Revenue Operations, or Marketing Systems leadership

• Deepexpertisewith HubSpot or comparable marketing automation platforms

• Strong experience integrating and managing Salesforce or similar CRM environments

• Demonstrated experience building scalable marketing and revenue infrastructure

• Experience implementing automation and AI-enabled workflows across marketing or revenue operations

• Proven ability to connect marketing activity to pipeline and revenue through reporting and analytics

• Strong analytical mindset with experience in attribution, funnel analysis, and performance measurement

• Experience driving operational or technology transformation within a marketing organization

• Ability tooperateboth strategically and hands-on in systems, data, and workflow design

• Strong communicator capable of influencing cross-functional stakeholders

Preferred Qualifications

• Experience in SMB SaaS, fintech, payroll, HR tech, or other recurring-revenue environments

• Experience supporting high-volume demand generation and paid media teams

• Familiarity with modern AI and enrichment tools (Clay, Apollo, enrichment platforms, AI workflow tools, etc.)

• Experience with Snowflake, Power BI, Looker, or modern BI stacks

• Experience in PE-backed or high-growth environments

• Background supporting multi-location or partner-driven go-to-market models

What we offer

• Competitive compensation and performance incentives.

• Comprehensive benefits package.

• Collaborative, mission-driven culture with high visibility and impact

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice

Welcome, your new opportunity awaits you.