
We are REPA Deutschland GmbH, part of the REPA Group - Europe's leading distributor of spare parts for the catering industry, commercial kitchens, refrigeration technology and more. With over 95,000 items from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations and over 1,000 employees guarantee fast and reliable service. Our affiliation with Parts Town, the American market leader in high-tech spare parts distribution, gives us even more power. Together we ensure that everything runs smoothly - whether it's a coffee machine, refrigerator or combi-steamer.
Work location: Bergkirchen | From the end of 2027: Unterschleißheim
Lead the transformation of REPA’s digital customer operations, enabling scalable self-service, automation and customer support capabilities across the entire Find It, Get It and Fix It journey.
The role is responsible for designing and operating a modern digital service ecosystem that reduces manual effort, improves customer experience, increases operational efficiency and supports REPA’s 80/20 service strategy. Acting as the functional leader for Digital Customer Operations, this role combines expertise in customer service operations, process optimization, automation, AI-enabled support and digital adoption to create a scalable operating model that supports growth across multiple countries, brands and business units.
The Director ensures that customers can increasingly solve issues independently, access relevant knowledge quickly and receive efficient support when human intervention is required. The role serves as the bridge between customer experience ambitions and operational execution, translating strategic objectives into measurable service improvements and sustainable efficiency gains.
Digital Customer Operations
Design and optimize digital customer operations across commerce, service and support journeys
Define scalable operating models supporting growth and customer experience objectives
Identify operational bottlenecks, inefficiencies and service gaps
Standardize service processes across countries, brands and business units
Establish governance, service standards and operational KPIs
Monitor performance and drive continuous improvement
Customer Self-Service & Support
Expand self-service capabilities across support, service and technical assistance journeys
Increase digital resolution rates through knowledge, guided support and customer education
Develop digital customer education and technical enablement capabilities supporting self service adoption and issue prevention
Improve knowledge management quality, accessibility and relevance
Reduce avoidable contacts by addressing root causes and improving guidance
Align self-service experiences with customer and business needs
Automation & AI
Define and execute the automation roadmap for customer operations
Automate repetitive and high-volume activities
Leverage AI to improve service efficiency, response quality and customer satisfaction
Introduce intelligent routing, automated workflows and virtual assistants
Evaluate emerging technologies and support implementation with IT and Digital teams
Establish governance and performance measurement for AI-enabled services
Service Excellence & Operational Performance
Drive continuous improvement through data-driven decision making
Standardize support processes, workflows and service practices
Improve Zendesk utilization, governance and reporting
Define and monitor service metrics including resolution times, contact rates and customer satisfaction
Support REPA’s 80/20 service strategy through increased use of scalable digital channels
Ensure operational readiness for new capabilities and releases
Promote a culture of service excellence and accountability
Customer Journey Optimization
Analyze customer interactions to identify friction points and improvement opportunities
Partner with CX Intelligence teams to understand customer behavior and support needs
Simplify service journeys and reduce process complexity
Ensure operational processes support seamless customer experiences across digital and assisted channels
Cross-Functional Collaboration
Partner with Digital CX Strategy, CX Intelligence and eCommerce Platform teams
Collaborate with Customer Service, IT, Business Units, PMO and Transformation teams
Align operational priorities with digital, commercial and customer experience objectives
Support change management and adoption of new service capabilities
Act as the subject matter expert for digital customer operations, automation and self-service
Leadership experience in Customer Operations, Digital Operations, Service Operations or Automation
Expertise in customer support, self-service and service transformation
Proven track record in process improvement and operational excellence
Experience implementing automation, AI-enabled services and digital support solutions
Strong understanding of service technologies, governance and operational management
Experience in complex, multi-country environments
Ability to lead cross-functional initiatives and organizational change
Preferred Technology Landscape
Strong understanding of technologies that enable scalable and customer-centric service operations, including Zendesk and comparable service management platforms, complemented by experience with workflow automation, conversational AI, virtual assistants, knowledge management, learning and enablement platforms, CRM ecosystems, analytics and process mining solutions, customer journey management tools, and digital adoption technologies
In addition to a secure job in an internationally successful, fast-growing and family-friendly group of companies, you can also expect:
REPA welcomes diversity and is an equal opportunities employer. All qualified applicants are considered regardless of race, religion, skin color, national origin, gender, age, sexual orientation, gender identity or disability.
Do you have questions? We will be happy to answer them! Please send an e-mail to Nadine bewerbung.de@repagroup.com.
Have we sparked your interest?
Then apply today! We look forward to receiving your online application. :-)

REPA aims to simplify our customers' lives every day, worldwide, by providing them with a truly one-stop shop for the most comprehensive spare parts solutions for catering, coffee & vending, refrigeration and household appliances. With access to an unrivaled product portfolio, automated warehouses across Europe and proven technical and industry expertise, our team ensures next-day delivery of quality spare parts and accessories.