The Director, DigitalCommerceis the enterprise leader responsible for accelerating digital commerce growth acrossthe marketthrough a unified,data drivensystem approach. This role owns theend-to-endDigital Commerce strategy and system performance, bringing together commercial leadership, platform economics, and advanced digital capabilitiesto win disproportionately across online grocery,quick-commerce, and AwayFromHomeaggregator platforms.
A critical part of the remit is embedding data, analytics, andAI powereddecisionmakinginto all elements of digital commercefrom demand forecasting and price/promo optimization to assortment, activation, and platform conversion. The role ensures the Company andthe bottleroperatefrom a shared, predictive,insight drivenview of channel performance, enabling faster decisions, more precise interventions, and stronger ROI.
At market level, the Director serves as the orchestrator of the system’s digital agenda, aligning the Company andthe bottleraround shared priorities, joint performance management, and integrated action plans. The role is accountable for delivering predictable volume, revenue, share, and profit growth, stewarding Retail Media investment jointly withthe bottler, and leading the definition and tracking of eRGMandeREDacross digitalsubchannels.As the organization’s digital commerce thought leader, the Director drives innovation,test-and-learnacceleration, andindustry leadingdigital execution withinthe marketand across the broader European network.TheDirectorDigital Commerce will work closely together with the Europe Digital Commerce Network indevelopmentof digital toolkits andshoptimisedassets.
WhatYou’llDo for Us
Own the Digital Commerce Strategy, System Alignment & Decision Rights
Lead theDigital Commercestrategy & execution, uniting the Company andbottler in the marketbehind shared digital growth ambitions and a single integrated plan.
Leadtradeoffand investmentdecision makingfor Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities.
Act as the digital commerce voice withcross functionalleaders (Marketing, RGM,OperationandFinance), ensuring digital is embedded in all commercial decisions.
Drive System Performance, KPIs and Predictable Results
Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets.
Establish and leaddata drivenbusiness routines focused on root causes, decisions, and next actions—moving beyond reporting intoinsight drivenaction.
Partner withthe bottler in the marketon joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.
LeadeRGM,eRED, Platform Economics & Portfolio Performance
Lead the development and continuous optimization ofeRGMacross all digitalsubchannels, ensuringpack-pricearchitecture, promo strategy, and customer economics deliver profitable, sustained growth.
Define and trackeREDfor key customers and platforms, ensuring a balanced approach to platform economics, customer value creation, and system returns.
Drive portfolio and activation performance across digital platforms, ensuring excellent execution on assortment, visibility, conversion, and basket expansion.
Lead Retail Media Strategy & Investment (withthe bottler)
Co-leadthe Retail Media strategy, planning, and investment approach in partnership withthe bottler, ensuring coherent system choices and strong ROI.
Clarify and guide the role of IMX and Digital Commerce in jointdecision makingfor Retail Media, ensuring alignment on strategy, measurement, and investment governance.
Ensure Retail Media contributes meaningfully to conversion, shopper engagement, and platform growth, with clear KPIs and accountability.
Accelerate Digital Growth Through Data, Analytics & Innovation
Embed advanced analytics, AI, anddata drivendecision makinginto all Digital Commerce routines, including forecasting, pricing, promo, assortment, and conversion modeling.
Lead digitaltest-and-learninitiatives, incubating new partnerships, pilots, and growthmodels;scale proven innovations rapidly acrossthe marketand the EU network.
Serve as the senior digital commerce expert forthe market, contributing to EU network forums and capability building.
System Leadership & External Influence
Build strong senior relationships withthe bottler locallyand key digital customers (retailers, aggregators,ecommercepartners), ensuring joint value creation andlong-termgrowth.
Represent the Company externally on digital commerce topics, shaping industry dialogue, platform partnerships, and digital retail evolution.
Role modelenterprise leadership, collaboration, speed, and accountability across the network.
Experience & Capabilities
Senior experience in Digital Commerce,eCommerce, Omnichannel, orPlatform basedroles
Proventrack recordof using AI, data science, and advanced analyticsto drive business results.
Strong understanding of aggregators and digital platform economics(online grocery,quick-commerce, AFH delivery).
Experience leading systemorcross companypartnerships, influencing senior stakeholdersand driving integrated execution without direct authority.
Strong commercial, RGM, shopper, and financial acumen with proven delivery of profitable growth.
Executive presence withstrong communication, strategic thinking, and performance management discipline.
Localmarket experiencerequired
Travel
Up to 20–25%
Skills:
Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 28, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
