Hearst

Director, Digital Advertising Operations

Hearst  •  Charlotte, NC (Onsite)  •  7 days ago
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Job Description

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end—from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations. You will report to the Vice President, Advertising Operations and Information Services.

This role will be based in Charlotte, NC. This role requires in-office presence.

Key Responsibilities

  • Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
  • Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
  • Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
  • Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
  • Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
  • Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
  • Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
  • Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
  • Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
  • Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Qualifications

  • 8+ years in digital advertising operations/ad tech/platform management; 5+ years in a leadership role.
  • Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade Desk), OMS/workflow tools, and trafficking processes.
  • Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to data accuracy and reconciliations.
  • Excellent cross-functional communication, stakeholder management, and documentation skills.
  • Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad tags.
  • Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and audience targeting.
  • Experience with platform migrations, change management, and UAT best practices.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs


Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Hearst

About Hearst

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN.

Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Industry
Media & Publishing
Company Size
5,001-10,000 employees
Headquarters
New York, NY
Year Founded
Unknown
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