American Express

Director, Digital Acquisition & Growth

American Express  •  Mexico (Onsite)  •  5 hours ago
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Job Description

The Digital Acquisition Director is responsible for setting the vision, strategy, and execution of digital acquisition efforts across all channels. This role crafts the media mix and budget allocation to drive sustainable growth and profitability. The Director leads the development of a strategic roadmap that aligns with enterprise goals.

As a senior leader, the Director partners with executive stakeholders to shape strategic initiatives. They oversee cross-functional teams, manage external agencies, and ensure that acquisition efforts are data-driven and customer-centric.

  • Define and lead the enterprise-wide digital acquisition strategy across performance marketing, UX/UI, lead generation, and telesales.
  • Set and manage multi-channel/vendor media budgets, ensuring alignment with growth and profitability targets.
  • Influence product and customer experience strategies to maximize resources
  • Align cross-functional stakeholders and senior leadership around strategic acquisition initiatives.
  • Drive innovation in conversion optimization, marketing automation, and data-driven decision-making.
  • Oversee vendor relationships and ensure consistent performance across external partners.

Foster a high-performance culture within the acquisition team, mentoring senior managers and building future leadership.

  • Bachelor’s degree in marketing, Business, or related field.
  • High Proficiency in Excel, Power Point and marketing automation platforms.
  • 7+ years of total experience.
  • At least 3+ years of experience in acquisition strategies for paid media and digital channels (SEM, SEO, and/or Social) for either B2C or B2B.
  • Relevant experience in UX/UI enhancements and project management.
  • Tele sales basic understanding.
  • Strong leadership and strategic planning skills
  • Strong Stakeholder Management and leadership with cross-functional teams.
  • Fluent in English.
  • Familiar with P&L structure and Life Time Value metrics.
American Express

About American Express

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more.

For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Learn more about us at:

https://www.americanexpress.com/careers

https://www.americanexpress.com/

https://www.facebook.com/AmericanExpressUS

https://www.instagram.com/americanexpress/

https://twitter.com/americanexpress

https://www.youtube.com/user/AmericanExpress

See our community guidelines at:

https://www.americanexpress.com/en-us/company/community-guidelines/

If you have a customer service issue or question, please visit www.americanexpress.com/contactus

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
New York, NY
Year Founded
Unknown
Website
americanexpress.com
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