Position
Title: Director, Demand Generation

Base Salary:
$127,485
to $164,450 annually DOE

Bonus:
Target
annual bonus

Benefits:
Medical,
dental, vision, 401k, flexible spending account, paid sick leave and paid time off,
parental leave, quarterly performance bonus, training, career growth and
education reimbursement programs.

Ziply
Fiber is a local internet service provider dedicated to elevating the
connected lives of the communities we serve. We offer the fastest home
internet in the nation, a refreshingly great customer experience, and affordable plans
that put customers in charge.

As
our state-of-the-art fiber network expands, so does our need for team
members who can help us grow and realize our goals.

Our Company
Values:

• 
  Genuinely Caring:
  We treat customers
  and colleagues like neighbors, with empathy and full attention.

• 
  Empowering You:
  We help customers
  choose what is best for them, and we support
  employees in implementing new ideas and solutions.

• 
  Innovation and Improvement:
  We
  constantly seek ways to improve how we serve customers and each
  other. 

• 
  Earning Your Trust:
  We build trust
  through clear, honest, human communication.

Job Summary

This position is based in our Kirkland, WA office.

The Director of Demand Generation leads the strategy and
execution of data-driven marketing programs that fuel Ziply Fiber’s residential
growth across all sales channels, including e-commerce, call center, and direct
sales. This role oversees a team responsible for inbound and outbound
campaigns—spanning paid media, direct mail, retargeting, outbound calling, and
local events—focused on lead nurturing, customer acquisition, and revenue
growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter
Score (NPS), the Director collaborates cross-functionally with Brand, Product,
Sales, and Customer Experience to align efforts and accelerate impact. This is
a high-visibility role for a results-oriented marketer passionate about turning
insights into strategy at a fast-growing brand.

Essential Duties and Responsibilities:

The Essential Duties and Responsibilities listed below are a range of
duties performed by the employee and not intended to reflect all duties
performed.

Team Leadership & Culture

·
Lead and manage a team of demand generation
professionals, providing direction, coaching, and mentorship to support team
development and performance.

·
Drive a culture of data-driven decision-making
across the Demand Generation Marketing team.

Demand Generation Strategy, P&L Ownership & Budget Management

·
Own and drive Ziply Fiber’s demand generation
marketing strategies, campaigns, and P&L with accountability for sales,
revenue per customer, cost per sale and sales NPS online and offline channels

·
Manage and optimize the demand generation
budget, ensuring efficient allocation of resources across paid and organic
channels to maximize ROI and sales impact.

Data, Insights & Performance Reporting

·
Analyze cross-platform data, customer behavior
and customer sales journeys to improve the sales/acquisition experience,
proactively identify strategic opportunities and to inform the prioritization
of impactful initiatives that accelerate growth.

·
Collaborate closely with Business Intelligence
to ensure the development of robust and insightful reporting that meets the
evolving strategic needs of the Marketing organization.

·
Drive cross team alignment thru regular
reporting on funnel health, marketing-sourced sales and activations and overall
demand generation performance.

Go-to-Market Alignment, Partnerships & Sales Channel Optimization

·
Oversee go-to-market plans for products, product
updates and promotions to ensure marketing, sales and support are aligned,
trained and providing a consistent prospect and customer experience.

·
Collaborate with other teams on
location-specific sales events, partnerships, and channel tactics to drive
awareness and sales.

·
Partner with the sales teams to optimize lead
generation efforts and improve conversion rates for both inbound and outbound
call sales as well as with the door-to-door sales channel.

Other Duties

·
Performs
other duties as required to support the business and evolving organization
.

Required Qualifications:

·
Bachelor’s degree required.

·
Minimum of seven (7) years in demand or lead
generation marketing, with a strong track record of delivering measurable
results.

·
Minimum of three (3) years of experience managing
and developing high-performing marketing teams.

·
Deep
understanding of online and offline demand generation best practices, industry
trends, ecommerce,
digital marketing tools, paid media, tracking
standards, attribution methods
and
marketing operations in B2C and B2B environments.

·
A
growth and solution-oriented mindset with a passion for testing, iterating, and
scaling successful marketing programs.

·
Intellectually
curious and never satisfied with “the way things are” today.

·
Strong
team management experience, with demonstrated leadership, mentoring and
coaching skills.

·
Exceptional
results-driven strategic thinking capabilities with a proven ability to dissect
complex problems and drive insightful, data-backed solutions.

·
Strong data analysis skills
with experience in lead forecasting,
reporting, and campaign analysis

·
Bias
for action and ability to proactively achieve goals with optimistic energy and tenacity.

·
Excellent
communicator, comfortable
speaking to executives about performance and
results

·
Strong project management skills with proven
ability to manage and prioritize competing timelines.

·
Experience working with highly motivated sales,
marketing, business intelligence, product and CX teams.

Preferred Qualifications:

·
Advanced degree.

·
Subscription or recurring revenue business
experience, such as Telecom.

Knowledge, Skills, and Abilities:

·
Ability
to work independently and apply sound judgment and reasoning skills to a
variety of situations.

·
Ability
to multi-task and collaborate effectively with other personnel to meet
deadlines.

·
Strong
verbal and written communication, attention to detail, and organizational
skills.

·
Ability
to work within critical deadlines.

·
Ability
to adjust to rapidly changing priorities and schedules.

·
Ability
to provide excellent customer service.

Work Authorization

Applicants must be currently authorized to
work in the US for any employer. Sponsorship is not available for this
position.

Physical Requirements

The physical demands described
here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform
the essential functions.

Essential and marginal functions may require
maintaining physical condition necessary for bending, stooping, sitting, walking,
or standing for prolonged periods of time; most of time is spent sitting in a
comfortable position with frequent opportunity to move about. The employee must
occasionally lift and/or move up to 25 pounds. Specific vision abilities
required by the job include close vision, distance vision, color vision,
peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

Work is performed in an office setting with
exposure to computer screens and requires extensive use of a computer,
keyboard, mouse, and multi-line telephone system. The work is primarily a
modern office setting.

At all times, Ziply Fiber must be your
primary employer. Unless otherwise prohibited by law, employees may not hold
outside employment nor be self-employed without obtaining approval in writing
from Ziply Fiber. In holding outside employment or self-employment, employees
should ensure that participation does not conflict with responsibilities to
Ziply Fiber or its business interests.

Diverse Workforce / EEO:

Ziply Fiber is
an equal opportunity employer. Ziply Fiber will consider all qualified
candidates regardless of race, color, religion, national origin, gender, age,
marital status, sexual orientation, veteran status, and the presence of a
non-job-related handicap or disability or any other legally protected status.

Ziply Fiber requires a pre-employment background
check as conditions of employment. Ziply Fiber may require a pre-employment
drug screening.

Ziply Fiber is a drug free workplace.