Job Description

At a Glance:

The Director, CTV Media Strategy & Activation plays an important role within our Digital Video Media team. He/she will drive strategic planning and activation of all forms of Digital Video with a particular focus on Connected TV campaigns. This individual will be our leading edge for innovation, test-and-learn opportunities and marketplace relationships in the CTV space for the agency and in close partnership with our clients.

What does a Director, CTV Media Strategy & Activation do at Rain the Growth Agency?

• Establish strategic direction and account leadership across digital video initiatives
  • Champion CTV and Digital Video Innovation
    • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
  • Responsible for shaping the vision and overarching strategy for Digital Video Planning
  • Act as a thought leader, standardize best practices, and streamline efficiencies & automation
  • Develop POVs on industry trends related to Digital Video and build senior-level client relationships
  • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
  • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
  • Oversee development of effective performance and brand-building strategies specific to digital video
  • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech
• Responsibilities, functions, and objectives of the position
  • Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
  • Report on department performance, progress against goals, and future strategies with senior executives
  • Manage digital video processes; ensuring they are current, effective, and adopted across the practice
  • Align programmatic initiatives with broader marketing and business objectives
  • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows
  • Ensure quality of work across digital video practices consistently meets Agency’s standards
  • Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations

• Contribute to Agency Growth
  • Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments (moved from strategic section)
  • Drive the development of departmental processes, standards, and best practices (moved from responsibilities section)
    • Define the department’s objectives and ensure alignment with the Agency’s mission and goals (moved from responsibilities section)
  • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
  • Identify opportunities for growth and expansion in digital video advertising services
    • Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
  • Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
  • Maintain oversight of Digital Video – Performance Media POV development

What do we look for in a Director, CTV Media Strategy & Activation at our agency?

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
• 8+ years of hands-on experience, with a focus on digital video planning and activation
• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
• Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
• A collaborative spirit and an active interest in mentoring and managing team members
• A strong interest in ad tech, digital video trends and innovation
• Strong project management skills and high attention to detail
• Appreciation of our Core Values

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like, but still connect with one another virtually and in-person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:
• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks fully-paid Family and Medical Leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here
• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.