The Guitar Center Company is seeking a bold, technically fluent, and strategic Director, CRM to lead the next chapter of lifecycle marketing across Guitar Center and Musician’s Friend.
The Director of CRM will own the strategy, execution, and performance of Guitar Center’s customer lifecycle marketing across email, SMS, and push notifications. This leader is responsible for driving measurable revenue growth, increasing customer lifetime value (LTV), and building a best-in-class, data-driven CRM engine that powers the entire omnichannel experience.
This role sits at the center of our digital ecosystem — acting as the connective tissue between ecommerce, marketing, merchandising, and the contact center — ensuring that customer data is activated effectively to deliver personalized, high-impact experiences across every touchpoint.
The ideal candidate is both a strategic operator and hands-on leader who thrives in a performance culture, builds high-performing teams, and consistently delivers against aggressive growth targets.
Please note this is an on-site position, Tuesday-Thursday, with WFH Monday's and Friday's.
Key Responsibilities:
Own CRM Revenue & Lifecycle Performance
Drive Customer-Centric, Data-Driven Marketing
Own Omnichannel Campaign Orchestration
Connect Digital & Contact Center Experiences
Build & Lead a High-Performing CRM Team
Leverage AI & Automation to Scale Lifecycle Marketing
Optimize Technology & Infrastructure
Qualifications
Required Qualifications
What Success Looks Like
Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $150,000 - $200,000/yr depending on background and experience.
This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com
We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Meet the family or, as we call them, The Guitar Center Company.
Guitar Center. But there's more to us than guitars and basses.
We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving Associates in the world.
Guitar Center Professional is a network of account managers and engineers with direct access to the world’s best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations.
Audio Visual Design Group (AVDG) meticulously designs, engineers, and installs next-gen audio, video, and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet.
Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents, and teachers includes providing lessons, rentals, repairs, plus all levels of band and orchestra sales and service.
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