Product Connections is seeking a forward-thinking Strategic Creative Director to lead high-impact creative initiatives that shape the future of our brand and client partnerships. This is a pivotal role for a visionary creative leader who can blend strategy, imagination, and data-driven insight to deliver compelling, innovative work.
As a Strategic Creative Director, you will own the intersection of brand strategy, conceptual development, and cross-functional leadership. You’ll guide creative teams, influence business decisions, and deliver breakthrough ideas rooted in consumer insights and retail marketing knowledge. Your work will drive measurable results, elevate brand storytelling, and strengthen client relationships.
Strategic Leadership
- Develop long-term creative strategies aligned with business goals, client needs, and market insights.
- Use analytics and performance data (e.g., Google Analytics) to inform creative direction and evaluate campaign impact.
- Serve as a strategic partner to cross-functional teams—marketing, account leadership, insights, and production.
Creative & Execution Excellence
- Lead concept development from ideation through execution across multi-channel campaigns.
- Oversee visual direction, content creation, and storytelling to ensure strong, cohesive brand narratives.
- Provide hands-on expertise in design, digital content, video, and social-first creative.
- Present and defend creative recommendations with clarity, confidence, and strategic reasoning.
- Champion innovation—exploring new technologies, design techniques, and creative approaches.
Team & Client Leadership
- Mentor, inspire, and develop designers, writers, and creative talent.
- Collaborate closely with clients to understand needs, build trust, and deliver exceptional work.
- Ensure creative output is consistent, high-quality, and aligned with brand standards.
- 10+ years of progressive experience in creative and strategy roles—agency or brand-side.
- Proven ability to connect creative ideas to business outcomes.
- Strong understanding of retail marketing, consumer behavior, and shopper engagement.
- Advanced skills with Adobe Creative Suite, PowerPoint, and other creative tools.
- Exceptional communication, presentation, and storytelling abilities.
- Experience leading cross-functional teams and managing client relationships.
- Demonstrated adaptability and comfort with emerging technologies, trends, and platforms.
#DiscoverYourPath
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey.
Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.
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Le groupe Acosta Group rassemble une expertise reconnue, une connectivité inégalée et des connaissances fines pour accélérer la croissance des marques - partout où vous êtes commercialisé. Notre collectif des agences de vente au détail, de marketing et de restauration les plus fiables réinvente la façon dont les gens se connectent aux marques à chaque étape du parcours du consommateur.
Composé d'Acosta, d'ActionLink, de CORE Foodservice, de CROSSMARK, de Mosaic, de Premium Retail Services et de Product Connections, le groupe Acosta Group comprend et anticipe les besoins en constante évolution des consommateurs, stimulant ainsi les performances accélérées pour connecter le commerce de demain dès aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisée, des solutions omnicanales de vente au détail, des ventes assistées et de la formation, du marketing intégré, des solutions de vente pour la restauration et la cuisine, ainsi que les données et les connaissances les plus avancées, et l’expertise nécessaire pour extraire la valeur de tous ces outils.
