Job Description

Do you want to work on some of Canada’s largest and most recognized iconic brands? Reporting to the SR. Director of Insights & Market Intelligence, this position is accountable for being the voice of the consumer and will lead a team of primary research and analytics professionals in support of our brand and portfolio strategies. The successful candidate will have responsibility for the total Foods Portfolio, including brands like Lays, Doritos, Tostitos & Quaker.

The Director of Consumer Insights is a senior strategic leader responsible for translating consumer, shopper, and market data into actionable insights that drive brand growth, innovation, and business strategy within the Foods portfolio. This role partners closely with Marketing, R&D, Sales, and Category teams to embed a consumer-first mindset and enable data-driven decision making across the organization.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Develop and lead the end-to-end consumer insights strategy aligned to Foods business priorities.
• Lead and develop a high-performing insights team while building enterprise capability.
• Full responsibility for the Organization’s learning agenda including the design and execution of qualitative and quantitative research programs (e.g., brand tracking, concept testing, U&A studies).
• Synthesize multiple data sources, including primary research and syndicated data, into actionable insights.
• Identify growth opportunities, emerging consumer trends, and whitespace across product categories.
• Translate insights into clear recommendations to inform innovation, brand positioning, and commercialization decisions.
• Serve as a strategic partner to Marketing, R&D, and Sales, embedding insights into key business decisions.
• Manage external research partners and vendors while ensuring efficient budget allocation.
• Present clear, compelling insight narratives to senior leadership to drive impact.
• Champion a consumer-centric culture across the organization.

Qualifications

• 10–15+ years of experience in Consumer Insights, Market Research, or Marketing, preferably within the Food or CPG industry.
• Proven experience leading a strategic team and influencing senior stakeholders.
• Deep expertise in qualitative and quantitative research methodologies.
• Strong analytical skills with the ability to translate data into business action.
• Experience with syndicated and custom research sources (e.g., Nielsen, Circana, Ipsos, Kantar).
• Demonstrated leadership of teams and cross-functional collaboration.
• Strong communication and storytelling skills with ability to influence cross-functional executive audiences.
• Bachelor’s degree in Marketing, Business, Psychology, Statistics, or related field
• MBA or advanced degree preferred.

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.

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