Position:Director, Consumer Insights
Location:Toronto, ON (Hybrid - 3 days/week)
Director, Consumer Insights at a glance...
The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team.
The Director of Consumer Insights will set the Consumer Insights agenda andidentifyfuture growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platforms,categoriesand brands. This influential roleis responsible foridentifying,developingand integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. The Director of Consumer Insights will have leadership responsibilities – and will need to adapt and flex to needs on both leadership, management and day-to-day coaching – infusing the rightbehavioursthroughout their insights team (e.g. prioritize, drive future mentality and synthesize / distill information into actionable insights,etc) – crafting a culture and focus of organic brand growth & innovation. This position will have input into the transformation agenda roadmap to include areas in foresight, prediction, agility, capabilities agenda, digital revolution, social listening, partner consortium, and more.
What's on the menu?
Own the Consumer Insights agenda as a strategic growth function, setting direction on where to play and how to win—using consumer understanding to unlock profitable, sustainable growth.
Serve as a senior strategic leader and thought partnerto BU Marketing and cross-functional leaders, shaping business and brand strategy through rigorous insights and clear point of view.
Drive end-to-end insight-to-action leadership, translating complex learning into decisive “so-what” implications, recommendations, and prioritized actions that accelerate growth.
Define and lead the integrated learning strategyacross key marketing levers (e.g., communication testing, product/claim testing, packaging testing) for both existing and new products.
Identifygrowth opportunities and consumer tensionsacross the platform—pinpointing where to improve long-term brand equity, relevance, and conversion.
Lead innovation “dig sites” and pipeline development, partnering with Marketing and R&D toidentify, develop, and size a multi-year pipeline of new products and concepts.
Shape the 3-year Growth Strategyand ensure pull-through into annual brand plans, including strategy, creative development, optimization, and go-to-market decision-making.
Influence at all levels of the organization(up, across, and down), aligning stakeholders around a common growth narrative and enabling faster, better decisions.
Create clarity in ambiguityby prioritizing multiple workstreams, settinga plan of action for the team, and driving strong project leadership and results.
Elevate enterprise capabilitiesby developing standard methodologies, tools, and ways of working as part of a Consumer Insights Centre of Excellence / transformationagenda.
Communicate with impact through storytelling, delivering distilled, empathetic insights that build understanding and catalyze action across the organization.
Lead and develop a high-performing team (3 direct reports)through coaching, mentorship, and talent development—building a strong bench of strategic insight leaders.
Recipe for Success - apply now if this sounds like you!
Proventrack recordinleadingstrategic consumer insights / consumer researchto drive business and brand growth
Strongpeople leader with experience coaching, developing, and inspiring high-performing teams;demonstratedleadership credibility in setting vision and driving direction
Manufacturer/client-side experience supportinga portfolio of products/brands(highly preferred)
Deepexpertiseacrossqualitative and quantitative researchmethods and tools spanningadvertising/communication testing, innovation, brand building, andsyndicated services
Demonstrated ability todistill insights into clear “so-what” implicationsand mobilize stakeholders—bringing theconsumer to the forefrontto drive measurable business impact
Strongtrack recordoperating effectively inambiguityand leading throughchange management / transformationefforts
Hands-on experience withPOS data (Nielsen/IRI),panel data, andsocial listening(required)
Advanced capability withanalytical toolsand translating data into actionable growth recommendations (required)
Highemotional intelligence (EQ)with the ability to build trusted, effective cross-functional relationships and influence at multiple levels
Exceptionalstorytelling and communicationskills—creative, influential, and executive-ready—with excellentorganization and presentationabilities (written and verbal) andproficiencyacross theMicrosoft Office Suite
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$212,900.00 - $266,100.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks
Location(s)
Toronto - Queen's Quay - Headquarters
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
