The Director, Consumer Communications leads the development and implementation of integrated consumer communications (Brand PR) strategies across the North America Operating Unit (U.S. and Canada). This role drives an earned-first approach to building consumer preference, brand love, and corporate reputation across our portfolio.

As a key member of the North America Communications team, this role partners closely with marketing, cross-functional stakeholders, and agency partners to deliver culturally relevant, high-impact communications that connect our brands to consumers and drive business results.

WhatYou’llDo for Us

• Develop and lead integrated consumer communications strategies for NAOU brands and priority initiatives,leveragingearned media, social amplification, and cultural storytelling to drive relevance, demand, and advocacy.

• Serve as a strategic advisor to senior marketing and communications leaders—shaping narratives, messaging, and communications strategies that support brand and businessobjectives

• Create and activate breakthrough communications moments that connect brands to culture, with a strong emphasis on sports, entertainment, partnerships, and influencer ecosystems.

• Drive proactive, earned-first media engagement strategies to strengthen brand visibility, credibility, and cultural relevance across key audiences.

• Lead agency strategy and performance, managing multiple partners to deliver cohesive, high-quality work aligned to brand and campaignobjectives

• Operate effectively within a highly matrixed and networked organization—aligning stakeholders across Marketing,PublicAffairs,Communications andSustainability(PACS),bottlingpartners, and global teams to ensure consistency and impact.

• Build andmaintainstrong relationships with key media, industry partners, and external stakeholders to amplify brand narratives.

• Ensure communications are fully integrated withcolleagues,bottlingpartners, customers, and system partners,toensurealignmentand consistency acrosstheCoca-Cola system.

• Support issues and crisis communications as needed, partnering with cross-functional teams to help assess risk, shape messaging, and protect brand and corporate reputation.

• Partner with cross-functional teams toanticipateand mitigate reputational risk, providing communications input on campaigns, partnerships, and talent engagement.

• Continuouslymonitorcultural, media, and social trends toidentifyopportunities for real-time engagement and rapid-response communications.

• Define and track success metrics, translating performance insights into clear recommendations tooptimizecommunications effectiveness and impact.

Qualifications & Requirements

• Proven experience (10+ years) in consumer communications with a strongtrack recordof delivering impactful, earned-led campaigns (agency and/or in-house).

• Deepexpertisein sports and entertainment communications, withdemonstratedsuccess leveraging cultural platforms, talent, and partnerships to drive brand relevance.

• Strong experience managing multiple agency partners and leading integrated agency ecosystems to deliver against business goals.

• Exceptional stakeholder management skills, with the ability to influence and align senior leaders and cross-functional teams in a complex, matrixed environment.

• Demonstrated ability to serve as a trusted advisor—translating businessobjectives, consumer insights, and cultural trends into clear communications strategies.

• Strong business acumen, with the ability to connect communications strategies to brand, marketing, and commercialobjectives

• Experience supporting issues and crisis communications, with strong judgment and the ability tooperateeffectively in sensitive or fast-moving situations.

• Experienceoperatingin a fast-paced, dynamic environment, balancing multipleprioritiesand delivering at speed.

• Excellent written, verbal, and presentation skills, includingexperienceengaging and advising executive audiences.

• High levelof judgment, collaboration, and influence to build trust and drive results across the organization.

• Bachelor of Arts or Sciences in Communications, Journalism, Marketing, or related field (or equivalent experience).