The Director of Admission Marketing and Communication serves as the lead architect on all marketing and communication initiatives aimed at promoting Tulane to prospective students, families, and counselors. Reporting to the Assistant Vice President of Admission for Undergraduate Programs and in close consultation with the Vice President for Enrollment Management and Dean of Admission, the Director will execute a strategic marketing and communication unit designed to fuel undergraduate enrollment and position Tulane as one of the most influential universities in the world.
Founded as medical school in 1884, Tulane has risen to become one of the most selective universities in the United States. With its stunning campus in the Uptown neighborhood of New Orleans, its location in one of the most iconic cities in the world, an intimate undergraduate college with five thriving undergraduate schools, and a wildly successful Division 1 athletic program, the Director has an opportunity to build a comprehensive marketing and communication program at a place that already enjoys enviable brand recognition.
The Director will direct a team of professional staff members (and collaborate with a larger team of admission officers) to strengthen the university’s brand in direct alignment with Tulane’s centralized University Communication and Marketing unit. With a clear focus on undergraduate admission enrollment goals, the Director will direct all marketing and communication aspects associated with the enrollment funnel and student life cycle. More specifically, the Director will lead a comprehensive suite of initiatives aimed at increasing undergraduate student demand at Tulane, including the development and execution of all experiential, digital and print marketing campaigns. The Director will also partner with the VP, AVP, the Director of Admission Recruitment & Selection, and the Director of International Admission to build a successful student lead generation program aimed at maximizing brand awareness and fueling the enrollment funnel/student life cycle.
The Director is expected to be a compelling storyteller, brand ambassador, and overall champion of Tulane University and the city of New Orleans. The University is especially proud of its Louisiana Promise and Louisiana Center for College Access and as a result, the Director will play a key role in supporting both. The Director will be a senior member of the Undergraduate Admission leadership team and will work collaboratively across campus – especially with deans, school officials, and University Communication and Marketing personnel.
• Proficiency in the most advanced, effective recruitment, marketing, and communication strategies in higher education.
• Strong managerial/supervisory experience.
• Strong organizational and analytical skills with a strong attention to detail.
• Ability to work in a fast-paced environment, manage multiple projects at a time, and meet deadlines.
• Experience in writing, design, digital media, experiential marketing, storytelling, web development, etc.
• Excellent project management skills, demonstrating the ability to handle a variety of duties and projects.
• Experience in data analytics and the ability to both utilize and enhance university operating systems.
• Ability to work effectively with university-wide campus partners and vendors.
• Experience with managing a high-volume operation with a comparable budget.
• Excellent interpersonal and communication skills with an ability to inspire and influence others.
• Commitment to inclusive excellence to ensure that all members of the Tulane community feel welcomed and valued.
• Strong research and analytical skills, successful use of data-informed strategy, along with ability to use data and leverage analytics to drive strategy related to student recruitment.
• Ability to work effectively with diverse constituencies, including faculty, academic deans and senior administrators, division staff members, students, parents, counselors and alumni.
• Cultural awareness, agility, and emotional intelligence; ability to build trust and credibility, collaborate with a wide variety of stakeholders, and provide leadership to a vibrant environment.
• Ability to work in a fast-paced office balancing multiple initiatives simultaneously, work independently, be flexible, and adapt to changing situations and circumstances.
• Dedication to the mission of a private, high research institution with strong undergraduate and graduate/professional schools and colleges.
• Ability to easily and comfortably navigate international travel expectations with a sense of adventure and diplomacy.
• Understanding of Tulane as well as the unique culture of New Orleans and Louisiana.
REQUIRED EDUCATION AND EXPERIENCE:
• Bachelor's degree required by starting date.
• A minimum of 7 years of substantial leadership in marketing and communication, preferably in higher education.
• Strong managerial/supervisory experience.
PREFERRED QUALIFICATIONS:
• 5-10 years of experience in marketing and communication with at least some experience in enrollment marketing in higher education.
• Master’s degree in a related field (e.g. business, marketing, etc.)
• A strong reputation in leadership within higher education and demonstrated collaborative experience working with leaders and stakeholders across schools and departments on a university campus.
• Experience with data management in strategic planning, including data strategy in the evaluation of programs.
• Experience managing budgets and supervising full-time professional staff.
• Experience in program development and implementation, especially in higher education.
Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.
Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504-865-4748 or by email at hr@tulane.edu
