Job Requisition Id: 202458
Business Function: Marketing
Primary City: Toronto
Other Location(s): Ottawa or Montréal
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: Bilingual Imperative (CBCC)
Employee Class and Level: CPMGB03
Number of Vacancies 1
Job Closing Date (YYYY-MM-DD): 2026/08/23
Reporting to the General Manager, the Director, Commercial Marketing, leads the development of comprehensive marketing plans and programs that identify needs, growth opportunities and erosion risks for the business segment. The Director leads the development and execution of strategies and programs to achieve acquisition, retention, and growth objectives. This includes driving customer segmentation models, marketing journey design, value proposition development, and effective go-to-market (GTM) strategies and programs that support business segment performance.
The Director leads a team of marketing professionals responsible for delivering integrated end-to-end marketing capabilities, including marketing strategy, product marketing, content marketing, marketing communications, and sales enablement. In partnership with Sales, Product, Customer Service, and customer engagement channels the Director works to implement business segment vision and growth plans and plays a leadership role in providing data-driven segment marketing insights to internal stakeholder teams to enable the Organization’s broader business segment strategy and Customer Experience (CX) vision. The Director establishes strong alignment and partnership with Product teams ensuring necessary support for the product development process, helping to ready new product innovation and enhancements for full-market launch, and in achieving key awareness and adoption metrics.
Below are the main job requirements and responsibilities for the Director, Commercial Marketing.
Leads the development, launch and optimization of comprehensive B2B marketing plans and growth strategies that drive business segment performance through acquisition, retention and win back programs. Creates curated marketing strategies that respond to evolving market dynamics and opportunities, target customer and prospect needs, and maximize the impact of our competitive strengths and differentiators in both direct and indirect selling channels.
Leads a highly collaborative business marketing organization comprised of subject matter experts that partner in the delivery of integrated plans and programs that demonstrate marketing excellence and drive strong outcomes for our Parcels and Direct Mail business. Guides and coaches team members on contributions across strategy, content, product marketing, campaign development and performance reporting and analytics.
Establishes strong cross-functional partnerships with internal and external teams to build and optimize a performance marketing engine that drives lead generation and new and existing growth opportunities for the commercial sales teams and within our partner ecosystem. Supports this key focus through segment analytics, program development and optimization to drive on-going demand generation and business development opportunities.
Partners heavily with the Product/CX team and Commercial Sales organization to land acquisition and retention-based strategies and programs to achieve business performance targets across direct and indirect selling channels for both parcels and direct mail. Leverages modern marketing technologies and automation, digital platforms, customer data and analytics, and emerging AI applications to power decision-making, advance customer targeting, scalable content creation and campaign development and continuous optimization of business results.
Directs the utilization of available business segment data, market research, market insights and customer feedback to identify segment growth opportunities and risks. Translates insights into segment-specific marketing plans, strategies, value propositions and programs that strengthen the commercial brand and drive business segment performance.
Oversees team success in developing and optimizing unique campaign strategies and journeys that influence businesses’ use of Canada Post’s shipping services and promote the strong value proposition of direct mail and drive use of Smartmail Marketing. Ensures content marketing strategies reflect and enable the end-to-end B2B marketing and selling processes, driving engagement and opportunity within the entire business segment.
Fosters strong relationships with internal groups including Sales, Product, Customer Experience, Customer Service, Channel, and other Marketing teams. Collaborates with internal stakeholder teams to leverage and maximize marketing insights to support business segment vision development, cross-functional initiatives, and corporate objectives.
Partners with Product, Customer Experience and Channel to enable the product development processes, adopting an agile approach to supporting all phases of product innovation and enhancement through marketing strategies and tactics. Builds plans that meet key performance metrics and result in successful go-to-market launches, key audience engagement, and product adoption.
Cultivates and manages external partnerships with advertising agencies, market research firms, associations, and industry influencers. Collaborates effectively with external partners to develop and execute strategic marketing programs and initiatives, ensuring alignment with business segment strategies. Leverages influencer relationships to enhance brand visibility within business segment.
Leads a team of marketing professionals in a manner that promotes corporate values and leadership behaviours and habits. Engages team members, enables them to optimize their role and contribution to the business and provides opportunities for professional development.
Education
Completed Bachelor’s degree preferably in a related field such as Business Administration, Marketing or Commerce OR a combination of equivalent professional experience and training
Experience
8 to 10+ years of relevant functional experience in business marketing
5 or more years’ experience managing people in a strategic marketing environment
Demonstrated experience establishing objective and performance metrics including KPIs and OKRs
Demonstrated knowledge and expertise on the end-to-end B2B marketing process
Experience working in an agile fast-paced environment
Other Candidate Requirements
Proficient computer skills and competent with Microsoft Office programs, Jira, Visio, and marketing technology platforms such as Salesforce
Ability to demonstrate expertise in leveraging AI tools across the marketing process
Proven expertise in working with segmentation modelling and interpretation of marketing data to inform strategy development
Excellent project management skills and the ability to manage multiple initiatives simultaneously
Strong leadership and collaboration skills with a track record of driving cross-functional initiatives
Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
Strong interpersonal skills with an ability to build and maintain effective relationships with multiple stakeholders
Strong oral and written communication skills
Organizational knowledge of Canada Post products, services, and markets is an asset
Canada Post’s values and behaviours
Our Values - Trust, Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.
Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.
We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website
As the country's postal service and leading ecommerce delivery company, we’re committed to serving Canadians and Canadian businesses, working for the greener good, and delivering a stronger Canada.
We are the only delivery organization with the network and commitment to serve all of the more than 17 million addresses across Canada. We operate the largest retail network in Canada, with almost 5,900 post offices in every corner of the country. Our nearly 68,000 employees connect us with Canadians and are proud to serve the communities where they live and work.
Canadians are at the heart of everything we do. We are dedicated to meeting their rapidly evolving needs and expectations. Our purpose, A Stronger Canada – Delivered, is anchored in our commitment to provide a service all Canadians can count on; demonstrate environmental and social leadership; and create a safe and welcoming workplace for all employees.
En tant que service postal et chef de file de la livraison des colis du cybercommerce au pays, nous sommes déterminés à servir la population et les entreprises d’ici, et à être porteurs d’un Canada plus fort et plus vert.
Grâce à notre réseau de livraison inégalé, nous avons la responsabilité de servir plus de 17 millions d’adresses d’un océan à l’autre. Avec près de 5 900 bureaux de poste, nous exploitons le plus vaste réseau de vente au détail au pays. Nos gens – quelque 68 000 employées et employés – servent fièrement les collectivités où ils vivent et travaillent, et nous relient à la population.
Les Canadiennes et les Canadiens sont au cœur de tout ce que nous faisons, et nous mettons tout en œuvre pour répondre à leurs besoins et à leurs attentes qui évoluent rapidement. Notre raison d’être, Porteurs d’un Canada plus fort, repose sur notre volonté d’offrir un service sur lequel tout le monde peut compter, de faire preuve de leadership en matière d’environnement et de responsabilité sociale, et de créer un milieu de travail sécuritaire et accueillant.
