Job Description

ROLE PROFILE

ROLE:Director,CommercialFrontline, Angola & HIMA

REPORTS TO: SENIOR DIRECTOR,Franchise Operations, Angola & HIMA

KEY WORKING PARAMETERS

The key Commercial Partner for the Franchise &BottlingSystem intheFranchiseLeadtheintegration of theCommercialStrategy & Leversinto ourEnd-to-Endprocess,plansandstrategies within theFranchise to deliver jointSystemValue Being thekeyCommercialSystem protagonist and partnerdriving transformative strategic commercial thought leadership.Key partner with Marketing to ensure commercial integration intomarketingplans.

Focus, Scope,& Impact:

Lead & drivetheintegratedCommercialagenda in the Franchise & Bottling system, ensuringEnd-to-End Integration. 

Build & Develop the Commercial ABP for the Franchise, partnering together withFranchise & Bottler to build out the detailed support plans

Prioritize the Commercial Priorities by Quarter in the Franchise

Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics,leveragingthe "on Demand Hub" to deliver impactful scenarios & solutions

Be theCommercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.

Recruit the right resources to addressthe identifiedpriorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)

Provide Commercial input and approval of all Marketing Campaigns &Picture of Successandensure integration into the marketing plans & processes.

Provide commercialinput in thevariousCommercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans areright for the market

KeYSUCCESS PARAMETERS

Deliverables

• Lead & Implement the Commercial Strategy for the market - ABP.

• Drivethe Commercial Agenda in the Franchise/Market

• Deliver prioritized commercial priorities by quarter & ensure the right resources are in place to have impactinthe market end to end.

• Work closely with the Franchise to ensure business & commercial metrics are achieved.

• Leverage the Affordability, Premium & RGM X Team to tackle key business challenges & opportunities, to accelerate business growth & competitive dynamics

• Provide Commercial input and approval of all Marketing Campaigns & Picture of Success.

• Being the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership.

Work Focus

• This role requires very solid System acumen and business dimensions - combined with the ability to collaborate and partner to deliver strong results in the marketplace. Highly developed leadership and influencing skills area mustto positively influence Operations, Customers and Bottlers

• To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- andCommercialunderstanding, as well as a hands-on mentality.

• The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units Customer&Commercial Leadershipas well as our Customers and Bottling Partners.

• Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running execution alignment and collaboration to ensure that OU strategies are fully owned by General Managers

CommunicationFocus

• Communicate with internal stakeholders and key Customers and Bottling partnersat Senior Levels

• Internal: Interfaces Customer&Commercial Leadershipwith Franchise Leadership at themarketsat various levels of theorganization

• System: Communication to support Franchise Leadership on Commercial&Customer Leadershipstrategies/capabilities alignment and implementation,Franchise & BottlingSystemstrategic direction/ priorities and performance with Bottler senior leaders

• External: Communicating with senior leaders of major customers, keyadvisorsand other stakeholders to progress and successfully deliveron key business development initiatives atthemarket

Experience

• 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.

• Proventrack recordof executionexcellence

• Proven strategic and analytical skills as well as outstanding interpersonal,communicationand influencing abilities.

• Desirable to have candidates with Bottling System/Franchiseand/orCommercialexperience.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Location(s):

Kenya

City/Cities:

Nairobi

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.