Who We Are

Horizon Media,founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client serviceRenowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What Isblu
Over the last three years we have been building from the ground up a Connected Marketing Platform,bluThe foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributesto bridge the gap betweenmartechandadtechto deliver a true 360consumerviewThisenablesbrands to engage customers and prospects across all journeys.  Our portfolio of solutions and productsaredesignedto complementa clients’ existing tech

Proprietary insights tools enhance profiles with psychographicattributesand custom modelsidentifyand assign propensity against audiences based on KPIsWe have a central, connected, user-friendly platform for insighttoaudience development and activation.

The Director,Data Solutionsacts as a day-to-day contributor on specific client teams focusing on omni-audience development and coordination with Traders and Traditional Activation teams for campaign implementation and measurementTheDirector, DataSolutionsis an expert in leveraging Horizon’s proprietary Connected Marketing Platform calledblu to enable data-driven marketingand partners directly with Data Scientists on the accountsThis role will be embedded within the Business Solutions team and assigned to a specific pod of accountsand report directly to a VP,Data Solutions

In addition to client work,this rolewill be expected tobe a contributor tocontent and use cases fornew business.

Main Duties and Responsibilities

10%-UnderstandingData Driven Marketingat Horizon

• Comprehensive understanding of how theblu platform works and can be usedThis includesunderstanding allblu data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs).

• Ability tocome up withuse cases for clients on the spot

45%-Insights & Planning

• Explore anddefinesseed audiences for audiencestrategyagainstbusinessobjectivesby product usingblu and or client 1P data

• Directs Data Scientists on queries needed for insight development and or custom audiences(with oversight from VP+)

• Define correct model

• Dictate individual model inputs

• Framework of business rules for query

• Review similarities and differences of attributes against audiencesUncover insights that lead to high value audiences through output investigation.Prioritize audiences against KPIs

• Identifiesuse cases for usage of attitudinal dataor custom survey work

• Provides input toAnalytics team on KPI construct

• Size seed audiences, lookalikesand availability of audiences by partner inblu

• Based on comms goals, build screen & partner allocation based onobjectivesand audiencedeliveries

• Builds out audience architecture by product and KPI and against messages and landing pages

• Coordinates with client CRM teamor other buying teams internally or externallyon audiences and messages

• Works with platform activation teams who help recommend2nd party and platform datathatisneededbased on client objectives

45% Activation & Optimization

• Finalizes audience architecture, avails, budgets

• Defines frequency goals with Digital and Traditional Activation teams

• Works with activation teams on mix between video, display, othervehicles

• Distributes to media partners and internal HMI buy platformsSet up any new partners for distribution and return path data.

• Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting

• Partners withVP andData Scientist toidentifynew audience optimizations based on campaign performance data

• Collaborates with client CRM/Email teams on audience development and optimization

• Partners with analytics on reporting insights

Who You Are

• Analytical, inquisitive

• Collaborative

• Confident with internal stakeholders and clients

Preferred Skills & Experience

• 7+ years’ experiencewith data and tech including using DMPs/CDPs, Addressable TV

• Understanding of programmatic

• Proven experience in audiencedevelopment

• Hands onexperience usingmultiple data sources for activating

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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