The Director, Channels Growth & Strategy is responsible for defining and executing comprehensive growth strategies that drive audience, subscriber acquisition, engagement, and retention across Lionsgate’s streaming and digital distribution ecosystem. This role operates at the intersection of data, brand strategy, performance marketing, programming, and business strategy, leading initiatives across SVOD, AVOD, FAST, and partner channels to accelerate performance and scale. Through lifecycle marketing, experimentation, analytics, and cross-functional leadership, this role translates insights into actionable marketing strategies (paid, owned and earned) that optimize the full customer journey while building distinct brands that audiences connect with to maximize long-term value.
The ideal candidate brings a strong balance of strategic brand thinking, analytical rigor, and operational leadership, with a deep understanding of the streaming landscape and partner ecosystems. At Lionsgate, our Worldwide Television Marketing team is anchored by three pillars: Curiosity, Creativity, and Collaboration. We’re seeking a creatively-minded leader who embodies these values, someone who champions data-informed innovation, elevates our channels business through strategic marketing programs, and fosters collaboration across the team and Lionsgate ecosystem to unlock meaningful, and measurable impact.
If you’re energized by working across a passionate, driven and highly cross-functional team and want to help define and build out our self-directed channels business, then this is the place for you.
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.
Lionsgate's Television Group is a leading supplier of premium programming to buyers around the world. With a rich history of acclaimed television series such as Mad Men, Weeds, Nurse Jackie, Orange is the New Black, Nashville and The Studio, Lionsgate Television series have earned 396 Emmy Award nominations and 47 Emmys. Lionsgate's Television Group includes nearly 100 series spanning 40+ networks from Lionsgate Television, Lionsgate Alternative Television, Lionsgate Worldwide Television Distribution, 3 Arts Entertainment and Debmar-Mercury.
$115,000 - $125,000
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.
