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The DA Category Management Director is the full business owner for Digital Appliances (Refrigerator, Laundry, Cooking, Dishwasher, and Vacuum) within Samsung Electronics America's CE eCommerce organization. This role carries end-to-end P&L accountability for DA across Samsung.com and eCommerce retail partners, including revenue, operating profit, pricing, forecast accuracy, and promotional investment — with a mandate to lead the category's turnaround after several years of revenue and profit decline.
Beyond category ownership, this Director will lead a defined set of DA business expansion initiatives on behalf of CE eCommerce, since base-business growth alone is not expected to be sufficient to restore DA to profitability. This includes Samsung.com's own parts marketplace initiatives and SMB/B2B channel build-out. The role is intended for a leader who can run a P&L under real turnaround pressure with rigor while also building new growth channels alongside it.
Given DA's current profitability pressure and constrained marketing budget, base-business growth alone is not expected to be enough — expansion is a required lever, not an optional one. This Director will personally lead the following initiatives, in partnership with the CE eCommerce Business Expansion Lead:
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