Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.
We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.
The Sr. Director, GTM Strategy is responsible for leading the GTM Strategy Team and translating enterprise growth priorities into clear, executable strategies, operating plans, and cross-functional programs. This leader partners closely with Sales, Product, Marketing, Finance, Revenue Operations, Enablement, Customer Success, and Services to define strategic GTM priorities, shape commercialization approaches, improve field execution, and ensure key initiatives are operationally ready, measurable, and adopted across the business.
GTM Strategy & Transformation
• Lead the GTM Strategy Team in developing strategic priorities, business plans, and execution roadmaps that support enterprise revenue growth and commercial effectiveness.
• Partner with senior GTM leaders to identify growth opportunities, clarify strategic choices, and translate priorities into actionable initiatives.
• Establish governance, executive reporting, milestones, KPIs, and operating rhythms to track progress, manage risks, and drive accountability.
GTM Readiness & Commercialization
• Define and manage GTM strategy and readiness for new products, AI capabilities, industry solutions, strategic offerings, and priority growth motions.
• Partner with Product Management, Marketing, Finance, Revenue Operations, and Enablement to develop repeatable commercialization and launch planning processes.
• Ensure target segments, value propositions, pricing and packaging inputs, sales motions, enablement needs, operational requirements, and success measures are defined prior to launch.
• Lead GTM readiness reviews and provide clear recommendations to executives on launch preparedness, risks, dependencies, and adoption plans.
Strategic Planning & Business Management
• Lead the development of strategic narratives, investment cases, operating plans, and executive materials that clarify GTM priorities and support leadership decision-making.
• Analyze market, customer, seller, pipeline, productivity, and performance insights to identify opportunities, pressure-test strategies, and recommend actions that improve GTM execution.
Cross-Functional Engagement
• Align Sales, Product Management, Marketing, Finance, Revenue Operations, Enablement, Customer Success, Professional Services, and executive stakeholders around strategic GTM priorities.
• Influence strategy and execution by synthesizing customer needs, market dynamics, seller feedback, financial insights, and operational data.
• Build strong partnerships with senior leaders and serve as a trusted advisor on GTM strategy, prioritization, trade-offs, and execution plans.
Basic Qualifications:
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com
The base salary for this position is $163000 - $235000 annually, with the opportunity to significantly increase total earnings through a performance-based incentive compensation plan. The plan may provide for the payment of commissions and restricted stock unit awards as part of total compensation. The base pay offered may vary depending on skills, experience, job-related knowledge, and work location. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits
UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.
