Northwell Health

Director, Business Development

Northwell Health  •  Manhasset, NY (Onsite)  •  2 months ago
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Job Description

This role will drive the strategy for digital marketing and communication for the Office of Physician Recruitment. Working closely with physician recruitment leaders and executive leadership to manage email campaigns, develop content for social media and dedicated website targeting physicians and driving awareness for pipeline growth. This is an ideal role for a creative marketing leader who can set direction and use data to optimize performance.

Job Responsibility

  • Lead strategy and execution across core marketing functions, including content development, physician pipeline generation, support website improvements, and marketing/outreach.
  • Develop content and messaging to highlight Northwell’s culture and attract physicians.
  • Oversee direct outreach (email campaigns) to drive pipeline development, including pre- and post-event outreach for conferences and career fairs.
  • Maintain a high-performing website and analytics foundation, including conversion optimization, SEO alignment, and tracking integrity.
  • Own marketing reporting and insights, building clear monthly summaries and recommending next actions based on performance.
  • Manage Marketing Infrastructure Coordinate multiple platforms for marketing automation, website performance, analytics tracking, and compliance.

Ideal Candidate

  • Proven success driving measurable growth across brand awareness and demand generation.
  • Strong positioning, messaging, and creative skills.
  • Experience launching integrated campaigns across multiple channels.
  • Comfortable collaborating with multiple internal stakeholders.
  • Data-driven and analytical: able to interpret performance, spot trends, and act on insights.
  • Strong operational skills: prioritization, project management, and consistent follow-through.

Job Qualifications

  • Bachelor's Degree required, Masters preferred or equivalent combination of education and related experience.
  • 7+ years of B2C marketing experience, including leadership ownership of strategy and results.
  • SEO and conversion optimization experience.
Northwell Health

About Northwell Health

Northwell Health is New York State’s largest health care provider and private employer, with 28 hospitals, about 1,000+ outpatient facilities and more than 16,000 affiliated physicians.

At Northwell, we focus on cultivating an environment that inspires growth, empowers leadership, and encourages breakthroughs, not just in the communities we serve but in the careers of those who make an impact in the lives of so many. We are committed to our mission and our core values – including being Truly Inclusive. We value everyone’s perspectives, backgrounds and experiences. This is demonstrated in the work we do together, and how we care for each other, our patients, their families and the communities we serve.

We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 100,000+ employees – 19,000+ nurses and 5,000+ employed doctors, including members of Northwell Health Physician Partners – are working to change health care for the better. 

We’re making breakthroughs in medicine at The Feinstein Institutes for Medical Research. We're training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Nursing and Physician Assistant Studies.

For information on our more than 100 medical specialties, visit Northwell.edu and follow us @NorthwellHealth on Facebook, X, Instagram and LinkedIn.

Interested in a career at Northwell Health? Visit Jobs.Northwell.edu and explore our many opportunities.

Industry
Healthcare & Social Services
Company Size
10,000+ employees
Headquarters
Lake Success, NY
Year Founded
1997
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