Job Description

EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shiftdataand technology from experimentation to competitive advantage, andoperatethrough flywheel execution with clear accountability for impact and ROI. All rolesoperatewithin a tightly integrated OU–Market model, where the OU elevates and enables long-term growth+ OU-wide platformswhile markets integrate, execute, and track performance with speed and rigor while developing local content,partnershipand experiences.

Focus, Scope,& Impact:

World-class,roundedstrategycrafting(includingcreative, E2E (End to End), growth, innovation. Flywheelintegration).True E2E ownership / decision maker of the full brand bundle. OU categorydirectorswill be more focused on LRP and OU-wide projects while within markets the focusis ABPcreation / operationalization.

• AccelerateCCTM (Coca Cola Trade Mark)performancein EMEOUthroughthoughtleadership onfrontier marketing, innovation, andenablingintegrated flywheelsexecution.

• LeadLRPand OU-wide programs in partner with GlobalCCTMteam, the EMEOUCCTMnetwork(OU + markets)and other OU functions1)Define category/ brandgrowth/ innovationstrategies addressinghuman needs(consumer and shopper)and occasionsin an edgy and sustainable way 2)OwnE2E /Creative strategies +brandbundles(ultimate approver), includingprice positioning,creative, shopperanddesign3)Leadw/ IMXOU-wide consumer/shopperstrategies/programs, that will be further deployed by themarkets

• Drive marketing performance and ROIleveragingdata, tech,AIand capabilitiesHasOUcategory P&Laccountability.

• Enable and activate theOUCCTMnetwork toensurecoordination, collaboration,excellencebalancing scale with intimacy.

Experience&Critical Requirements

• Significant marketingand leadershipexperience (10years+), includinginsight & analytics,brand/portfoliostrategies,innovation, complexmarketing programs managementand P&L ownership

• Workedin/withall relevantmarketingdisciplines: innovation, creative strategy,connections, design,category/brandpositioning & growthstrategy

• Led scaled, complex, cross-functionaland cross-geographical teamsand projects

• Ledprojects thatleverageDigital/ Data as edges

• Worked in theFrontline(e.g.Frontline Marketing)

• Led and developedteamsdirectly

• Advanced business, commercial acumen (RGM experience is nice to have)

• Behaviors:GrowthMindset someone that is curious, dreamsbig, doeswhat is hard and has an enterprise mindsetPassionate and uncompromisable commitment to excellenceand servant leadership.

​ Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives

• Ability to build andleveragerelationships with key business partners (internally and externally), comfortable in working with senior leaders 

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

• Ability to navigate complex challenges & linkages and articulate into plans to drive results 

• Ability to inspire through the power of our marketing and brands

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.