Job Description

What You'll Do:

• Brand Strategy & Marketing
  • Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
  • Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
  • Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
  • Develop media strategies that maximize both brand impact and business performance.
  • Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
  • Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
  • Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
    
    
• Strategic Communications
  • Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
  • Partner with Corporate Communications on reputation management and crisis communications.
  • Build strong relationships with media, agencies and key external stakeholders.
    
    
• Strategic Partnerships
  • Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
  • Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
  • Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
    
    
• Business Operations
  • Own annual planning, budget management and resource allocation across the organization.
  • Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
  • Ensure operational excellence while balancing speed, quality and execution.
    
    
• Global Collaboration
  • Serve as the primary Brand leader for Match Group Global stakeholders.
  • Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success.

Basic Qualifications:

• Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
• Proven experience developing Brand Strategy and leading integrated marketing campaigns.
• Strong understanding of creative development, media planning, social marketing and marketing measurement.
• Experience leading strategic PR and corporate communications initiatives.
• Experience developing and executing partnership marketing or alliance programs.
• Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
• Strong business acumen with experience managing budgets and marketing investments.
• Excellent project management and operational management skills with strong attention to detail.
• Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
• Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
• Experience working in a fast-growing technology or consumer internet company is preferred.
• Fluency in Japanese and English is required.

$ - $ a year
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