If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.
SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
Assigned Brand: Celsius or Alani Nu & Rockstar
Reports to: VP Commercial Planning
Location: Boca Raton, FL
Type: Full-Time
The Director, Brand Commercial Strategy & Go-to-Market, serves as the commercial leader for the assigned brand, responsible for translating brand strategy into winning go-to-market plans that drive profitable growth across all retail channels and customers. Serving as the critical bridge between Brand Marketing and the Commercial organization, this role ensures strategic brand priorities, innovation, consumer insights, and marketing investments are converted into compelling customer strategies, field sales plans, and flawless marketplace execution.
As a fully integrated member of the Brand Marketing, Innovation, Brand Activation, Consumer Insights, and Commercial Leadership teams, the Director brings the voice of the customer, retailer, distributor, shopper, and field sales organization into the brand planning process while ensuring commercial priorities are embedded throughout the brand lifecycle.
The Director owns end-to-end commercialization for the assigned brand—from annual commercial planning and innovation go-to-market strategy to customer sell-in, activation, and post-launch optimization. This includes leading monthly commercialization work-back planning that aligns cross-functional teams around 90–180-day customer selling priorities and 30–60-day activation and execution milestones, ensuring organizational readiness and flawless execution across every stage of commercialization.
Success in this role requires exceptional cross-functional leadership, partnering closely with Brand Marketing, Innovation, Field Sales, Key Accounts, Pepsi/Distributors, Revenue Growth Management, Consumer Insights, Finance, Operations, Supply Chain, and Demand Planning to align strategic priorities with operational readiness and marketplace execution.
The Director also leads and develops a Brand Commercial Manager, building organizational capability while fostering a high-performing, collaborative team focused on commercial excellence, accountability, and continuous improvement.
The ideal candidate is a strategic, highly collaborative leader who thrives at the intersection of Brand, Commercial, and Operations, with the ability to translate complex business strategies into actionable go-to-market plans that accelerate brand growth, strengthen customer partnerships, and deliver exceptional execution in market.
The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
We promptly review all applications. Highly qualified candidates will be contacted for interviews.
Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.
CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Celsius Holdings, Inc. is a global beverage company and maker of premium, lifestyle energy drink CELSIUS – the better-for-you, zero-sugar alternative to traditional energy drinks. CELSIUS inspires global communities of fitness enthusiasts and promotes active lifestyles by disrupting the rapidly growing performance energy space.
CELSIUS inspires people to LIVE FIT by empowering them to achieve their daily goals and maintain an active lifestyle. Living fit is about more than just fitness, it’s a mindset and a lifestyle embodied by those who push their limits and hustle every day. Every drop is Essential, and every fruit-forward flavor is refreshing, functional and balanced. With an expansive portfolio of flavors and formats, from CELSIUS to Fizz-Free to On The Go powders, CELSIUS is the perfect pick-me-up to help individuals LIVE FIT every day.
