Job Description

Why join AliveCorAt AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 300 million heart health measurements and counting.

Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission! The Opportunity
We are seeking a Director of B2B Marketing (U.S.) who brings deep medtech and enterprise marketing expertise, paired with a category-defining mindset. This is not a traditional marketing role. This person understands how to commercialize clinical innovation, navigate complex healthcare ecosystems, and build demand in nuanced, multi-stakeholder healthcare environments. This person will lead B2B marketing across three core business lines—Healthcare Providers (HCP), Employer/Payer, and BioPharma—while anchoring all strategies in a strong understanding of healthcare marketing, provider workflows, enterprise buying dynamics, and commercial growth.Success in this role means more than driving the pipeline. It means translating innovation into market momentum, elevating how our solutions are understood by providers and enterprise buyers, and building a scalable marketing engine that supports the future of cardiology.

Job Duties and Responsibilities:

• Shape how AliveCor is positioned within the medical device, digital cardiology, and connected care landscape
• Translate innovation into clear, compelling narratives that resonate with cardiologists, health systems, enterprise buyers, and strategic partners
• Help define the role of AI-enabled cardiac detection and monitoring in the evolving standard of care
• Partner closely with product, clinical, and commercial leaders to bring new innovations to market with clarity and impact
• Own and define the U.S. enterprise marketing strategy across HCP, Employer/Payer, and BioPharma
• Align marketing priorities to revenue targets, sales motions, and business objectives across all three divisions
• Serve as the primary marketing partner to commercial leadership
• Manage and mentor a growing enterprise marketing team, including a Senior Marketing Manager and Events & Sales Enablement lead
• Own marketing-sourced and marketing-influenced pipeline across enterprise segments
• Build and execute account-based and demand generation strategies for complex healthcare systems, enterprise buyers, and strategic accounts
• Partner closely with BDR and sales teams to drive a high-quality pipeline and accelerate deal progression
• Develop integrated campaigns across channels, including digital, webinars, events, email, content, and field marketing
• Oversee U.S. sales enablement strategy and execution across enterprise business lines
• Translate product differentiation into clear, actionable sales narratives and field enablement
• Partner cross-functionally to support competitive positioning, market differentiation, and customer-facing messaging
• Support distributor and channel enablement where relevant
• Activate key industry moments—including cardiology, medtech, payer, and healthcare conferences—to drive visibility, engagement, and pipeline
• Partner with the Events & Sales Enablement lead to maximize event strategy, ROI, and commercial follow-through
• Help strengthen AliveCor’s visibility and credibility within key healthcare markets and buying communities
• Establish repeatable processes for campaign planning, execution, and performance tracking
• Partner with Marketing Operations to ensure visibility into pipeline contribution, attribution, and ROI
• Bring focus, prioritization, and operational rigor to a fast-moving, multi-division marketing environment

Qualifications & Skills:

• 10–12+ years of experience in medtech, digital health, healthcare technology, connected care, or related healthcare B2B marketing environments
• Strong understanding of healthcare commercialization, provider adoption dynamics, and enterprise healthcare buying cycles
• Experience marketing to healthcare providers, health systems, IDNs, employers, payers, and/or life sciences organizations
• Proven ability to translate complex innovation into compelling market narratives and measurable pipeline impact
• Experience supporting sophisticated enterprise sales motions with long buying cycles and multiple stakeholders
• Familiarity with modern B2B marketing technology and analytics platforms, including CRM, marketing automation, attribution, and account-based marketing tools
• Strong cross-functional collaborator across marketing, sales, product, clinical, and commercial teams
• Experience managing direct reports, agencies, and cross-functional initiatives
• Strategic thinker who is also comfortable operating hands-on in a scaling environment
• Bachelor’s degree preferred, but equivalent experience and demonstrated success are equally valued
• Ability and willingness to travel (approximately 10%-25%) to support for conferences, customer engagement, and commercial alignment

The Perks:
AliveCor offers full-time employees benefit plans including medical, dental, vision, paid vacation, paid holidays, paid personal days, volunteer time off, 401(k) savings with employer match, bonus opportunities, life insurance, company sponsored life insurance & our KardiaComplete program. AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law. The annual base salary range for this position is $145,000 – $160,000. This range represents the good faith estimate of the salary or hourly wage AliveCor reasonably expects to pay for this position at the time of hire. The final compensation offer will be determined based on several factors, including geographic market rates, the candidate’s years of relevant experience, and specialized industry-specific expertise. In accordance with California law, this range is specific to the role’s responsibilities and does not include potential bonuses, equity, or benefits, which may also form part of the total compensation package. Principals only. Recruiters, please don’t contact this job poster. Do not contact us with unsolicited services or offers.