Job Description

Director, B2B Growth & Marketing Automation

Location: Remote
Reports to: Chief Strategy & Marketing Officer

Our firm has been retained by a fast-growing startup building the infrastructure behind anonymous identity resolution and data enrichment for B2C marketing Their platform helps companies better understand and activate audiences in a privacy-safe ecosystem.

The company has reached strong early product-market fit and is now entering the stage where growth systems must scale alongside demand. As a result, they are hiring their first Director of B2B Growth & Marketing Automation to build the company’s growth engine and turn early traction into repeatable pipeline generation.

This role will own the entire growth funnel—from acquisition through marketing automation and pipeline creation The position blends strategy and hands-on execution and is ideal for a marketer who enjoys building systems, running experiments, and optimizing every stage of the customer journey.

You’ll work directly with the Chief Strategy & Marketing Officer and senior leadership to design and scale the company’s go-to-market growth infrastructure.

What You’ll Do

Demand Generation & Pipeline Creation

• Own multi-channel demand generation programs—including paid media, SEO, content syndication, ABM, and email—to drive qualified pipeline.

• Manage external contractors across SEO, Paid Social, and Paid Search to ensure efficiency and predictable performance.

• Build and maintain a prioritized experimentation roadmap to lower acquisition costs and increase conversion across the funnel.

• Manage the full growth funnel ( visit → lead → MQL → SQL → opportunity) and design experiments to improve activation and pipeline velocity.

• Develop, launch, and optimize high-impact campaigns that consistently generate qualified pipeline and influence revenue.

• Partner with Sales to execute and report on personalized ABM programs for strategic accounts

Growth Marketing Automation & HubSpot Ownership

• Build and optimize emails, workflows, nurture programs, and multi-step sequences

• Design trigger-based automation using Clay and enrichment tools, leveraging behavioral and real-time signals to improve conversion.

• Own lead scoring, segmentation, and list management

• Maintain clean data, accurate lifecycle tracking, and reliable attribution across the funnel.

• Monitor and report on campaign performance, funnel analytics, and growth insights

What You Bring

• 5+ years in B2B SaaS growth or demand generation, with strong experience across email, paid channels, and acquisition programs.

• Hands-on HubSpot expertise, including workflows, scoring, segmentation, lifecycle management, and reporting.

• Proven success building email and trigger-based programs using Clay and automation tools

• Strong analytical skills across Salesforce, Google Analytics, Meta Ads, Google Ads, LinkedIn Ads, and funnel/attribution analysis.

• Track record of driving $1M+ ARR from campaigns you built and optimized

• Solid SEO/SEM fundamentals and competitive content strategy experience.

• Ability to thrive in fast-paced, high-growth environments with strong communication and project management skills.

Success in This Role Looks Like

• Predictably driving 5x Qualified Pipeline ROAS across paid social and paid search

• Generating higher-volume, higher-quality pipeline through cohesive multi-channel programs.

• Operating a scalable, automated email engine that meaningfully improves conversion.

• Delivering clear, reliable HubSpot reporting and lifecycle tracking that strengthens sales alignment.

• Running a validated experimentation framework with measurable wins across the funnel.

• Strong cross-functional alignment and faster time-to-pipeline from new programs

Why This Role Is Compelling

• Opportunity to build and own the growth engine at a category-defining startup.

• Direct exposure to senior leadership and GTM strategy

• A highly visible role with clear impact on revenue growth

• Collaborative, high-impact team environment.

• Competitive compensation and benefits.

• Remote-first work environment.