Job Description

Director, B2B Demand Generation

Intuit is a global financial technology platform powering prosperity for consumers and small and mid-market businesses around the world. Across TurboTax, Credit Karma, QuickBooks, Intuit Enterprise Suite (IES), and Mailchimp, we serve over 100 million customers and operate one of the most robust small and mid-market business ecosystems globally.

Within our GBSG Business (QuickBooks and Mailchimp), we are seeking a Director B2B Demand Generation. This role stands up demand gen leadership for the newly formed B2B Marketing org, consolidating campaigns, programs, paid media and demand ops functions that today sit split across three motions (NTTF + Win Backs, Upgraders, DTM).

This executive will be responsible for building a high performing team of up to 40; and durable marketing strategies that accelerate adoption, strengthen product-market fit, and drive sustained revenue growth across the GBSG portfolio.

Responsibilities

Responsibilities

• Drive focused demand capture and creation across MM products for New Logo (NTTF + Win Backs) and Install Base (Upgraders + Migrators)

• Align the team to an account based funnel, progressing target accounts toward becoming Intuit customers or expanding existing accounts

• Own end to end campaign ideation and execution across digital and physical channels

• Partner with the BDR organization to ensure consistency in customer experience and maximize conversion to SQL

• Build and Develop a High-Performance Organization

• Build a culture known for accountability, partnership, quality of work, and measurable impact.

• Foster tight cross-functional alignment with Product, Engineering, Sales, and Marketing leadership.

• Establish operating cadence and governance rhythms that ensure clarity and execution discipline.

Qualifications

Success Metrics

• Metrics this role is accountable for (e.g., tied to customer growth and breakthrough adoption of services):

• Customer Acquisition Cost (CAC) / Cost per Sales Qualified Opportunities (SQO)

• Pipeline generation and Annual Recurring Revenue (ARR) / Revenue contribution

• Accounts engaged and accounts progressed

• FY27 demand responsibility spans roughly 124k ADV units and 15k IES units in aggregate across the three motions

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Sacramento $255,000 - $345,000