At The Coca‑Cola Company, we continually innovate to meet evolving consumer preferences and create beverages that resonate across every occasion. Our Alcohol Ready‑to‑Drink (ARTD) portfolio represents a bold step in unlocking new growth opportunities within one of the fastest‑expanding categories globally. In Brazil, this role plays a critical part in accelerating our presence in the ARTD segment through strong franchise collaboration and localized market execution.
As Director of ARTD for Brazil North, you will join a team committed to shaping the future of beverages. Your work will sit at the heart of our system strategy, translating business opportunities into meaningful results through partnership with our bottling network and cross‑functional teams. We seek a dynamic leader who combines commercial and franchise expertise with sharp analytical capabilities and an innovative mindset. Strong knowledge of consumer behavior, revenue growth principles, and route‑to‑market strategies will enable success in this role. This is a unique opportunity to influence one of the most exciting categories in our portfolio and deliver sustainable value for the Coca‑Cola system in Brazil.
Translate ARTD category strategy into market‑specific execution plans that drive growth and strengthen system economics.
Partner with franchise leadership and bottling partners to align objectives, co‑create investment strategies, and enable operational excellence across key channels.
Analyze consumer and customer insights to identify opportunity spaces and develop data‑driven commercial initiatives enhancing volume, mix, and profitability.
Shape brand and portfolio activation calendars in collaboration with marketing, revenue growth, technical, and supply chain teams to ensure flawless market execution.
Lead market assessments and scenario planning processes to inform sound decision‑making and resource allocation for ARTD growth.
Build strong relationships across internal functions, including Marketing, Commercial, and Customer & Commercial Leadership, to ensure fit‑for‑market activation and sustained category momentum.
Monitor performance metrics and competitive intelligence, adapting plans to address market shifts and emerging trends.
Drive rigorous financial and operational planning, from annual targets to long‑range forecasts, providing transparency to stakeholders.
Enable effective compliance and risk management practices within the ARTD category in partnership with relevant teams.
Serve as a cultural steward by fostering collaboration, inclusion, and agility to accelerate innovation within the ARTD space.
Bachelor’s degree in Business, Marketing, or a related field; Master’s degree or MBA preferred.
12+ years of progressive experience in commercial, franchise operations, or category development roles within the beverage, consumer goods, or alcohol industry.
Proven experience in alcohol beverages with strong understanding of category dynamics, regulations, and commercial execution.
Proven ability to drive brand or category strategies through franchise systems and commercial partnerships.
Deep understanding of local market dynamics, including retail environments, modern and traditional trade, and on‑premise channels.
Fluency in Portuguese and English; working proficiency in Spanish preferred.
Experience managing cross‑functional interfaces and external partnerships to execute complex business plans at scale.
Strong analytical skills with the ability to interpret market data, apply revenue growth principles, and convert insights into actionable outcomes.
Demonstrated comfort with digital tools, data platforms, and emerging AI technologies that optimize decision‑making and enhance execution.
Understanding of regulatory considerations within the alcohol sector and commitment to compliance standards.
Exceptional communication and influence skills with an ability to bring stakeholders together around shared objectives.
Empower you to lead a strategic growth agenda within a high‑potential beverage category, supported by a robust brand platform.
Provide access to diverse projects in an entrepreneurial environment that rewards curiosity and agility.
Offer opportunities to expand your expertise across franchise dynamics, category strategy, and commercial planning in one of the most dynamic markets in Latin America.
Enable your professional development through exposure to innovative tools, digital platforms, and insights shaping the future of beverages.
Skills:
Alcoholic Beverages, Category Growth Strategy, Commercial Execution, Commercial Planning, Consumer Insight Analysis, Franchise Relations, Negotiation, Regulatory Compliance, Revenue Growth Management, Route to Market, Stakeholder Influence
Location(s):
Brazil
City/Cities:
Rio de Janeiro
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 3, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
