Job Description

Director

Department: Client Teams

Employment Type: Permanent - Full Time

Location: Hong Kong SAR

The Director is a commercially-driven leadership role operating at the intersection of data, human behavior, and growth. Your mission is to raise the quality of client outputs through strategic insight, while spending ~50% of your time selling new engagements to both existing and new clients. You will be the definitive voice that moves beyond reporting to activating strategy for C-level executives. Backgrounds in strategic planning or consulting are particularly beneficial. Internally, you lead a team, advance our methodologies, and embed a culture of strategic excellence.

Key Responsibilities

Commercial Growth & Sales Fronting (top priority, ~50% of role)

• Drive revenue by spending approximately half your time proactively selling new engagements to existing and new clients, meeting defined growth targets.
• Identify and close upsell opportunities (e.g., adding quant to qual, or vice versa) and uncover white space within your portfolio.
• Act as a trusted advisor to senior clients, managing scope and guiding them through ambiguity to create commercial momentum.

Practice Leadership & Business Impact (includes running a team)

• Run and manage the team directly, including inspiring, coaching, and developing insights professionals into future strategic consultants.
• Oversee team management responsibilities such as performance, career development, and resource allocation.
• Champion excellence, guide project delivery, and shape market-facing thought leadership.

Strategic Insight Activation & Storytelling

• Design optimal mixed-method methodologies (qual/quant) to test business hypotheses.
• Synthesize complex data (qual, quant, behavioral) using consultative AI tools to uncover deeper truths.
• Craft boardroom-ready narratives with actionable commercial recommendations and creative frameworks.
• Design and facilitate client workshops across Innovation, Brand, and Experience to unlock new value.

Technical & Analytical Expertise

• Master integrated mixed-method research programs (surveys, segmentation, digital qual, communities).
• Leverage advanced tools (AI/NLP, proprietary platforms) for efficiency and deeper meaning.

Understanding Human Behavior

• Apply behavioral science and cultural context to fuel creative, commercially-viable brand strategies.

Skills, Knowledge and Expertise

• 10+ years in research consultancy with clear revenue responsibilities and a track record of account growth via upselling. Background spanning qual and quant is essential. Strategic planning or consulting experience is highly beneficial.
• Strategic Vision & Critical Thinking
• Consulting/Planning Background (beneficial) – experience in strategic planning or consulting
• Executive Storytelling & Data Synthesis
• Client Leadership & Commercial Drive (hunter-farmer mentality)
• People & Team Management – proven ability to run a team
• Methodological & Behavioral Science Expertise