• 
  Develop and execute field marketing campaigns specifically targeting users interested in savings, leveraging Microfinance Bank experience.
• 
  Conduct market research to identify the savings needs of different user demographics, particularly low-income earners and small businesses.
• 
  Work closely with the sales and product teams to create tailored messaging and outreach programs that highlight the savings
  feature's
  benefits.
• 
  Manage digital and field campaigns across various marketing channels, including social media, in-person events, and community outreach programs.
• 
  Establish partnerships with local businesses, influencers, and community groups to promote the savings feature.
• 
  Manage a team of sales agent
• 
  Engage potential users directly in communities to educate them on the benefits of using the WATU App for saving, using field marketing strategies
  honed in
  Microfinance.
• 
  Measure and analyze the effectiveness of campaigns through key metrics and provide insights for improving future initiatives.

Requirements

• 
  2-3 years experience as a field marketer in a Microfinance Bank.
• 
  Strong understanding of savings products and the financial behaviors of target demographics, particularly low-income earners and small businesses.
• 
  Ability to conduct both digital and on-the-ground marketing campaigns.
• 
  Excellent communication and interpersonal skills for engaging with potential users in the field.
• 
  Experience with performance tracking and data analysis to evaluate marketing efforts.
• 
  Familiarity with fintech or financial services is a plus.
• 
  Proven experience managing and leading a team