About Us
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.We’redriven by progress and thrive on the challenge of relentless improvement.Our team is driven by innovation, collaboration, and a shared commitment to excellence.
The Role
Reporting to the Head of Market andoperatingwithin the Dyson Nordics Retail Team, the Direct Retail and Store Operations Manageris responsible forthe performance, growth, and operational excellence of Dyson's direct retail business across the Nordics.
This role combines strategic leadership with hands-on execution, ensuring our stores deliver exceptional commercial results, outstanding customer experiences, and operational excellence. The role leads and develops store teams, drives retail performance, and translates business priorities into effective in-store execution.
As the owner of Dyson's direct retail channel, the rolealso supports the long-term growth of the business by evaluating expansion opportunities, developing business cases for new locations, and leading the successful launch of new stores when market conditions align with Dyson's growth strategy.
Key Responsibilities
Direct Retail Performance & Operations
Lead and develop Dyson's direct retail stores, ensuring alignment with businessobjectivesand achievement of commercial, customer experience, and operational KPIs.
Drive consistent execution of best-in-class retail standards across all stores, including customer service, visual merchandising, compliance, inventory management, and brand presentation.
Monitor and analyze retail performance,identifyingopportunities to improve sales, conversion, profitability, and operational efficiency.
Partner with cross-functional teams to ensure seamless delivery of retail initiatives, product launches, campaigns, and promotions.
Ensure stores operate efficiently, safely, and in compliance with Dyson policies and procedures.
People Leadership & Capability Building
Lead, coach, and develop Store Managers and retail teams to create a high-performance culture focused on accountability, engagement, and continuous improvement.
Build succession plans and support individual development through coaching, feedback, and targeted learning initiatives.
Partner with the Training Team to ensure teams have the skills, knowledge, and capabilities needed to meet current and future business requirements.
Retail Strategy & Business Growth
Develop and execute retail strategies that support Dyson's commercialobjectivesand long-term market ambitions within the Nordics.
Identifyopportunities to strengthen the direct retail footprint through market analysis, performance reviews, and consumer insights.
Assess potential expansion opportunities by evaluating market demand, commercial viability, customer demographics, and competitive dynamics.
Build and present business cases for new retail locations andleadthe end-to-end execution of approved store openings.
Ensure all growth initiatives align with Dyson's brand positioning, customer experience standards, and long-term business strategy.
Qualifications & Experience
Proven multi-site retail management experience (5+ years), ideally inpremiumconsumer or technology sector.
Strong commercial and analytical skills, witha track recordof delivering results.
Hands-on leader, withdemonstratedability to inspire and develop teams.
Experience driving in-store campaigns, events, and activations.
Fluent in a Nordic language and English.
The Direct Retailand Store operationalManager is empowered to lead their stores like their own businesses, analytical, decisive, bold, and customer obsessed.You’llbe part of shaping our retail future in Nordics; bringing the best of Dyson to life for every visitor.
Benefits
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
