Australian Military Bank Ltd

Direct Marketing Manager

Australian Military Bank Ltd  •  Sydney, AU (Onsite)  •  1 month ago
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Job Description

As Australia’s longest serving Defence financial institution, we have supported those who protect and serve our country for over 65 years. And as a member-owned bank, we are here for our members first, helping them to achieve their financial goals with a range of competitive products and personalised service. In 2024, we were named one of the World’s Best Bank by Forbes and won Canstar’s Consumer Bank of the Year for Everyday Banking.

At Australian Military Bank, we exist to serve those who serve. As a member-owned bank, our decisions are driven by what’s best for our members - not shareholders.

We’re looking for a Direct Marketing Manager to shape how we communicate with our members across their entire journey. This is a hands on role (no direct reports) where you’ll own our one to one communications strategy - combining data, creativity and compliance to deliver meaningful member experiences.

The Role

You’ll lead our direct marketing, CRM and lifecycle communications, driving acquisition, engagement and retention through personalised, compliant campaigns.

Your focus will include:

  • End-to-end email marketing (eDM) strategy and execution
  • Member lifecycle journey design
  • Lead management integration across channels
  • Campaign analytics and optimisation (GA4, tagging, dashboards)
  • Member service communications including digital alerts and statements
  • Supporting CRM and marketing automation initiatives

About You

You’re commercially minded, detail oriented and passionate about customer experience. You enjoy working autonomously while collaborating across teams.

You’ll bring:

  • Experience in direct marketing, CRM or lifecycle marketing
  • Strong email marketing execution skills
  • Analytics capability (GA4, campaign tracking, optimisation)
  • CRM platform experience
  • Understanding of regulated environments (financial services desirable)

If you’re looking for a role where you can truly own strategy, partner across the business and contribute to a purpose-driven organisation - we’d love to hear from you.

Apply now and help us put our members first - every interaction, every time.

Australian Military Bank Ltd

About Australian Military Bank Ltd

As Australia’s longest serving Defence financial institution we’ve been helping Australian Defence personnel and their families make the most of their money since 1959.

We've spent 65 years serving those who protect our country, and understand the unique aspects of life in the ADF. That’s why we focus on providing our members with better quality services, lower fees and competitive interest rates.

As a mutual organisation, Australian Military Bank is run for the benefit of our members who are also our shareholders. This means that, as a member of Australian Military Bank, we’ll always put you first.

+ Over 150 employees;

+ 18 branches at major Defence bases in Australia

Find out more at australianmilitarybank.com.au or call 1300 13 23 28.

Industry
Finance & Insurance
Company Size
51-200 employees
Headquarters
Sydney, AU
Year Founded
1959
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