Job Description

Working with the AA | Me mahi tahi tatou ki AA
For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.

And now, we're building the organisation of the future - more connected, modern, and purpose-driven. We are a business in transformation, with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We're investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need.

Are you a detail-driven marketer who loves bringing campaigns and initiatives to life? Do you enjoy working with data to improve results and want to keep learning and growing in your career? We’re looking for a Direct Marketing Executive to join our team, with a focus on driving customer renewals and retention.

What You'll Be Doing | Mō te Tūranga

This is a hands-on, execution-focused role where you’ll play a key part in delivering targeted renewal campaigns and communications that keep our customers engaged and coming back. We’re also in an exciting phase of our digital enhancement journey, making this a great time to join and be part of shaping how we engage with customers in smarter, more effective ways.

You’ll be responsible for coordinating and executing renewal marketing activity across multiple customer channels. From building and deploying campaigns to managing collateral and working with internal teams and suppliers, you’ll ensure our renewal communications are delivered seamlessly and effectively. This is a great opportunity for someone who is curious, insight-driven, and eager to develop their marketing skills in a supportive team environment.

Your key responsibilities will include:

• Executing customer renewal campaigns across channels including email, SMS, and direct mail

• Supporting the delivery and optimisation of renewal and retention communications

• Working with customer data and campaign results to identify opportunities for improvement

• Coordinating campaign briefs, timelines, and stakeholders to deliver activity on schedule

• Managing updates to marketing collateral and ensuring consistency across all touchpoints

• Collaborating with internal teams (Membership, Brand & Content, Contact Centres, and more)

• Liaising with agencies and suppliers to deliver high-quality campaign outputs

• Supporting reporting and performance tracking of renewal activity

About You | Mōu

• A passion for marketing and a willingness to learn and grow

• Strong attention to detail and excellent organisational skills

• A positive, can-do attitude and the ability to work collaboratively

• An interest in using data and insights to improve campaign performance

• Great communication skills and confidence working with a range of stakeholders

• Ability to manage multiple tasks and meet deadlines in a fast-paced environment

What We Offer | Ngā āhuatanga kei a mātou

• Free AA Membership for you and your whānau

• A day off for your birthday

• Hybrid working arrangement

• Training available / career development

• Discounted insurance

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

If you're passionate about using data to drive customer retention and create meaningful impact, this is your opportunity to make a difference. Join the AA as a Direct Marketing Executive – Retention and play a key role in shaping customer experiences within a trusted New Zealand organisation. Be part of a collaborative team that turns insights into action. Apply today.

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

Our recruitment process is people-led and relationship-focused-we do not use AI to screen or assess applications. Every application is reviewed by a real person, because we value potential, individuality, and the human stories behind each candidate.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.