Job Description

Who we are:

As the largest pure-play fiber provider in the U.S., we deliver blazing-fast broadband connectivity that unlocks the potential of millions of consumers and businesses. As a Frontier employee, you will be part of our purpose of Building Gigabit America—creating the digital infrastructure the country needs to thrive today and into the next century. Join us!

Verizon recently acquired Frontier and plans to transition non-union Frontier employees into Verizon compensation and benefits programs. This position will be part of that planned transition.

What you’ll be doing…

Recently joining Verizon, Frontier is undergoing exciting growth and transformation, and we are seeking a creative, strategic Marketing Director for our Home Internet Marketing Activation team.

The Marketing Director role is an exciting opportunity to sit at the center of CMO decision making, applying research and insights to program briefs and directional proposals, overseeing campaign strategy application and deployment, and closely collaborating with Creative, Media, Comms, Research & Data Analytics, and the Business Unit among other groups. This position will be responsible for driving initiatives across Consumer Home Marketing, delivering fully integrated activation plans that drive results.

Responsibilities include:

• Driving campaign integration across all the central marketing and business functional groups to deliver on key performance and growth objectives.
• Shaping quarterly strategies and narratives to deliver on key business/marketing objectives.
• Serving as the strategic lead on individual initiatives to drive customer acquisition.
• Partnering with business unit leaders on priority objectives
• Analyzing business and consumer data across key audiences and cultural / sales heat moments
• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging
• Crafting insight-led, data-driven briefs, GTM and channel plans
• Providing strategic guidance and feedback to cross-functional teams
• Partnering with Creative leads and agencies to develop campaign work.
• Driving campaign performance review and optimization efforts to ensure all work is maximized.

What we’re looking for:

• Bachelor’s degree or 7+ years of relevant work experience.
• Seven or more years of strategic planning, marketing communications, or integrated marketing experience.
• Experience managing and influencing relationships at the senior level; ability to present and interact with all levels of management.
• Experience with stakeholder management within highly matrixed, complex organizations.
• Self-motivated with excellent interpersonal, presentation and delivery skills.

Your leadership style:

• You are an inspirational leader who puts people first, values differences, and motivates teams to deliver their very best.
• You deliver creative and strategic excellence, embrace change and improve work practices.
• You have a high EQ, great interpersonal skills, and are able to influence and build constructive relationships with a wide variety of stakeholders.
• You challenge the status quo and are intensely curious.
• You stay ahead of industry trends to lead the business into the future.
• You lead with bravery, empathy, and honesty.
• You build a high performing team culture that nurtures talent and develops future leaders.
• You create highly participative teams, welcoming an open exchange of views.
• You embrace ambiguity and change as a way of being and are comfortable making decisions in the face of incomplete information. You are agile and comfortable course-correcting mid-path, to drive the business forward.